YCP Interactive Solutions
YCP is an Asia-focused professional consulting firm specializing in corporate strategy. Operating under YCP Holdings (Global) Limited, YCP has a global presence with over 450 professionals and more than 20 offices in major cities across Asia, North America, and Europe.
Why do manufacturers bypass retailers with direct livestream sales?
Why do manufacturers bypass retailers with direct livestream sales?
Brands across Asia-Pacific are turning to factory livestreams to boost margins.
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1. CHAGEE targets prime sites to drive Asia-Pacific expansion 2. SM Supermalls pivots to experience-led retail with $2.6b national rollout 3. Retailers rethink premium strategy as Filipino consumers grow more ‘value fluid' 4. Aligning channels key to capturing discerning Filipino shoppers in 2026 5. Indoor gardens and rooftop sports highlight SM Supermalls’ next phaseResource Center
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03
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Retail leaders say value-driven shoppers mix premium and budget buys, pushing brands to prove value beyond price.
