YCP Interactive Solutions
YCP is an Asia-focused professional consulting firm specializing in corporate strategy. Operating under YCP Holdings (Global) Limited, YCP has a global presence with over 450 professionals and more than 20 offices in major cities across Asia, North America, and Europe.
Why do manufacturers bypass retailers with direct livestream sales?
Why do manufacturers bypass retailers with direct livestream sales?
Brands across Asia-Pacific are turning to factory livestreams to boost margins.
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1. Global brands accept high costs as gateway strategy squeezes local shops 2. Premium fashion, seasonal collections boost designer apparel sales 3. Australian retailers cut jobs as fuel and supply chain costs surge 4. Estée Lauder in early talks with Puig over possible merger 5. Luxury brands turn to AI to boost sales and customer engagementResource Center
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