YCP Interactive Solutions
YCP is an Asia-focused professional consulting firm specializing in corporate strategy. Operating under YCP Holdings (Global) Limited, YCP has a global presence with over 450 professionals and more than 20 offices in major cities across Asia, North America, and Europe.
Why do manufacturers bypass retailers with direct livestream sales?
Why do manufacturers bypass retailers with direct livestream sales?
Brands across Asia-Pacific are turning to factory livestreams to boost margins.
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1. Indian retailers go hyperlocal as citywide expansion loses ground 2. Private label push falters in Southeast Asia despite 71% consumer adoption 3. L’Oréal boosts India push with Innovist acquisition 4. Australians expected to spend $10.7b in end-of-financial-year sales 5. Singapore influencer marketing slumps to 28% excitement driverResource Center
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Awards
Nov
11
Event News
Inside Saigon Co.op's win at the Retail Asia Awards 2026
Thang Ngoc Nguyen, Deputy General Director at Saigon Co.
Commentary
How EV buyers in Asia are rewriting consumer trust and retail competition
If the AI agent doesn't know your brand, neither does your next customer