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How can SEA businesses expand their presence through social media?
How can SEA businesses expand their presence through social media?
8 out of 10 consumers in the region use online platforms to discover items they want to buy.
Most Read
1. Outstanding consumer brands honoured at FMCG Asia Awards 2025 2. What factors reduce trust amongst Singapore shoppers online? 3. Nestlé Purina PetCare triumphs at FMCG Asia Awards 2025 with product launch distinction 4. Ferrero Asia Pacific triumphs at FMCG Asia Awards 2025 for Kinder Joy campaign 5. L’Oreal takes minority stake in Chinese skincare brand LanResource Center
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The retailer strengthened consumer trust through value-led campaigns and innovative launches.
Commentary
This 11.11, the real battle lies in shopper confidence – not the biggest discount