Tyson International APAC
Tyson International APAC is one of the world’s largest food companies and a recognized leader in protein.
Bringing in poultry goodness with Tyson
Tyson International APAC wins at the FMCG Asia Awards 2022.
Bringing in poultry goodness with Tyson
Tyson International APAC wins at the FMCG Asia Awards 2022.
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Function in fashion: How GQ Thailand created awe in a white shirt
Fashion
The company incorporated creativity and innovation to boost sales, but the product was king.
WHILST some companies turn to glamorous ways to promote their brand, others turn to more unconventional strategies to put out their products for better recall amongst consumers.
GQ Thailand is one that resorted to innovative retailing when it first introduced its stain-resistant white shirt in 2019.
Speaking at the recent Retail Asia Forum, GQ Thailand Chief Commercial Officer George Hartel said the company’s focus is to establish itself in the market as a maker of products that have function.
This explains why their process starts with market insights. From these insights, GQ Thailand makes prototypes before officially releasing its product.
Fashion
Function in fashion: How GQ Thailand created awe in a white shirt
The company incorporated creativity and innovation to boost sales, but the product was king.
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