SAP

SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: SAP customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. 

Alfred Choy on online and physical stores: Balancing both is key to a retailer’s success

Despite digitisation efforts amongst retailers, SAP’s sales director believes that physical stores are still important for delivering an end-to-end customer experience.

SAP lays out groundwork for customer-centricity and digitisation for retailers 

A “new world of customer experience” and innovation await retail businesses during the pandemic.