PZ Cussons Indonesia
We are PZ Cussons, an international consumer goods business that champions the wellbeing of people, families and communities everywhere.
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PZ Cussons Indonesia wins Digital Marketing Strategy of the Year - Indonesia at the 2022 FMCG Asia Awards
PZ Cussons Indonesia wins Digital Marketing Strategy of the Year - Indonesia at the 2022 FMCG Asia Awards
The company was recognised for their Hair Story for Cussons Baby digital marketing campaign.
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1. Global brands accept high costs as gateway strategy squeezes local shops 2. Australian retailers cut jobs as fuel and supply chain costs surge 3. Estée Lauder in early talks with Puig over possible merger 4. Hong Kong consumers stay cautious as dining out leads spending 5. Singapore consumers stay cautious despite income growth hopesResource Center
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AI tools are also reshaping how shoppers choose products across retail channels.
Commentary
The future of agentic commerce in APAC: Why identity will anchor hybrid experiences
When AI becomes the front door: How marketing in Singapore will really change in 2026