PZ Cussons Indonesia
We are PZ Cussons, an international consumer goods business that champions the wellbeing of people, families and communities everywhere.
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PZ Cussons Indonesia wins Digital Marketing Strategy of the Year - Indonesia at the 2022 FMCG Asia Awards
PZ Cussons Indonesia wins Digital Marketing Strategy of the Year - Indonesia at the 2022 FMCG Asia Awards
The company was recognised for their Hair Story for Cussons Baby digital marketing campaign.
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1. SM Supermalls pivots to experience-led retail with $2.6b national rollout 2. CHAGEE targets prime sites to drive Asia-Pacific expansion 3. Aligning channels key to capturing discerning Filipino shoppers in 2026 4. Retailers rethink premium strategy as Filipino consumers grow more ‘value fluid' 5. Indoor gardens and rooftop sports highlight SM Supermalls’ next phaseResource Center
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Retailers rethink premium strategy as Filipino consumers grow more ‘value fluid'
Retail leaders say value-driven shoppers mix premium and budget buys, pushing brands to prove value beyond price.