Publicis Sapient
Publicis Sapient is an American digital consulting company, founded as Sapient in Cambridge, Massachusetts in 1990 by Jerry Greenberg and J. Stuart Moore.
On February 13, 2019, SapientRazorfish and Sapient Consulting were merged into one brand, Publicis Sapient.
Top 5 things to do for APAC retailers to be 'shopper-first' in 2022
Top 5 things to do for APAC retailers to be 'shopper-first' in 2022
The five points are part of Publicis Sapient's inaugural 2022 Retail Guide to Next report.
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1. lululemon opens flagship store in Seoul 2. Nestlé Purina PetCare triumphs at FMCG Asia Awards 2025 with product launch distinction 3. Edition opens first standalone Singapore store at Raffles City 4. FairPrice Group honoured at FMCG Asia Awards 2025 for homegrown excellence 5. 86% of Southeast Asian consumers shop actively in online mallsResource Center
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The retailer strengthened consumer trust through value-led campaigns and innovative launches.
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This 11.11, the real battle lies in shopper confidence – not the biggest discount