Publicis Sapient
Publicis Sapient is an American digital consulting company, founded as Sapient in Cambridge, Massachusetts in 1990 by Jerry Greenberg and J. Stuart Moore.
On February 13, 2019, SapientRazorfish and Sapient Consulting were merged into one brand, Publicis Sapient.
Top 5 things to do for APAC retailers to be 'shopper-first' in 2022
Top 5 things to do for APAC retailers to be 'shopper-first' in 2022
The five points are part of Publicis Sapient's inaugural 2022 Retail Guide to Next report.
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1. Fashion brands facing shift to agent-first AI commerce 2. Digital adoption and UPI payments fuel India’s e-commerce expansion 3. Tourism surge and specialty retail drive China’s 5.7% CNY sales growth 4. SM Supermalls pivots to experience-led retail with $2.6b national rollout 5. First MINISO LAND in Malaysia brings over 100 IPsResource Center
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He notes that success in the retail landscape today requires a balance of regional scale, consumer trust, and future-proofing.
