Publicis Sapient
Publicis Sapient is an American digital consulting company, founded as Sapient in Cambridge, Massachusetts in 1990 by Jerry Greenberg and J. Stuart Moore.
On February 13, 2019, SapientRazorfish and Sapient Consulting were merged into one brand, Publicis Sapient.
Top 5 things to do for APAC retailers to be 'shopper-first' in 2022
Top 5 things to do for APAC retailers to be 'shopper-first' in 2022
The five points are part of Publicis Sapient's inaugural 2022 Retail Guide to Next report.
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1. Probability disclosures unlikely to dent blind-box demand in Singapore 2. Fragmented data infrastructure slowing down AI deployment in Malaysia's retail sector 3. Malaysian retailers told to adopt multi-layer strategy as marketplace reliance grows 4. HK retail sales up 11.8% as durable goods and jewellery drive growth 5. Easing rents lure retailers back to Hong Kong streetsResource Center
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Event News
FMCG Asia Awards 2025 Winner: Rachel Carrasco of BAKEN
Rachel Carrasco, Founder and CEO of BAKEN, highlights how its Real Bacon Crisps have elevated Filipino snacks to global standards.
Commentary
APAC retailers need to rethink where fraud prevention begins
How Singapore consumer brands can build strong supply chains amidst rising input costs
The CX illusion: Why retail’s digital investment isn’t delivering
The future of agentic commerce in APAC: Why identity will anchor hybrid experiences