Publicis Sapient
Publicis Sapient is an American digital consulting company, founded as Sapient in Cambridge, Massachusetts in 1990 by Jerry Greenberg and J. Stuart Moore.
On February 13, 2019, SapientRazorfish and Sapient Consulting were merged into one brand, Publicis Sapient.
Top 5 things to do for APAC retailers to be 'shopper-first' in 2022
Top 5 things to do for APAC retailers to be 'shopper-first' in 2022
The five points are part of Publicis Sapient's inaugural 2022 Retail Guide to Next report.
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1. Xiaomi opens largest Singapore store at Jewel Changi Airport 2. COS opens first store in India 3. Lazada, POP MART renew partnership to speed up collectibles delivery in SEA 4. lululemon moves China HQ to Westbund Central, Shanghai 5. Ingka Investments acquires U.S. logistics tech firm LocusResource Center
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He stressed that companies can stay ahead by driving personalisation, seamless experiences, and embedding sustainability at the core of their operations.
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Winning at the shelf: Innovative packaging strategies