Nitori Retail
Nitori, established in 1967, is Japan’s largest furniture and home furnishing retailer. It has 692 stores in Japan and 90 stores in China, Taiwan, United States and Malaysia.
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FairPrice Group honoured at FMCG Asia Awards 2025 for homegrown excellence
The retailer strengthened consumer trust through value-led campaigns and innovative launches.
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This 11.11, the real battle lies in shopper confidence – not the biggest discount