Nitori Retail
Nitori, established in 1967, is Japan’s largest furniture and home furnishing retailer. It has 692 stores in Japan and 90 stores in China, Taiwan, United States and Malaysia.
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EY’s Olivier Gergele: Innovation advantage comes from scaling what resonates with consumers
He explores where the biggest value opportunities lie whilst emphasising the need to balance standardised scale with deliberate localisation across diverse markets.