Keells Supermarkets
Keells navigating the Covid -19 crisis with innovation and resilience.
Keells navigating the Covid -19 crisis with innovation and resilience.
The company received two awards at the Retail Asia Awards 2021.
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1. CHAGEE targets prime sites to drive Asia-Pacific expansion 2. Retailers rethink premium strategy as Filipino consumers grow more ‘value fluid' 3. Aligning channels key to capturing discerning Filipino shoppers in 2026 4. Indoor gardens and rooftop sports highlight SM Supermalls’ next phase 5. Online shopping boom drives 17.7% growth in Singapore’s ecommerceResource Center
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Retailers rethink premium strategy as Filipino consumers grow more ‘value fluid'
Retail leaders say value-driven shoppers mix premium and budget buys, pushing brands to prove value beyond price.
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When AI becomes the front door: How marketing in Singapore will really change in 2026