Emplifi
Emplifi is the leading unified CX platform that brings marketing, commerce and care together to help businesses close the customer experience gap. More than 7,000 brands, including Delta Air Lines, Ford Motor Company, and McDonald’s, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint.
APAC social media ad spend up 8% YoY in Q1 2022
APAC social media ad spend up 8% YoY in Q1 2022
The average monthly ad spend per brand was $1,500.
APAC social ad spend rises 24% QoQ in Q4 2021: Emplifi
It rose 11% year-on-year to $2,793.12 per ad account per month.
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1. Singapore consumers show rising openness to agentic AI shopping 2. 86% of Southeast Asian consumers shop actively in online malls 3. CDO Foodsphere’s Highlands and San Marino earn awards at FMCG Asia Awards 2025 4. Foodpanda adds ride hailing to pandapro 5. Shiseido targets cash flow of ¥600b by 2030Resource Center
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The brands achieved top recognition for campaigns that strengthened leadership in premium canned goods.
Commentary
This 11.11, the real battle lies in shopper confidence – not the biggest discount