Emplifi
Emplifi is the leading unified CX platform that brings marketing, commerce and care together to help businesses close the customer experience gap. More than 7,000 brands, including Delta Air Lines, Ford Motor Company, and McDonald’s, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint.
APAC social media ad spend up 8% YoY in Q1 2022
APAC social media ad spend up 8% YoY in Q1 2022
The average monthly ad spend per brand was $1,500.
APAC social ad spend rises 24% QoQ in Q4 2021: Emplifi
It rose 11% year-on-year to $2,793.12 per ad account per month.
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1. Vietnam e-commerce under pressure as discount-led growth loses momentum 2. Hong Kong consumers stay cautious as dining out leads spending 3. Vietnam retailers target personalisation as Gen Z turns to online discovery 4. Vietnam consumers hold back spending despite 8% GDP growth 5. Singapore consumers stay cautious despite income growth hopesResource Center
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Fragmented data and systems prevent leaders from seeing the full financial picture.
Commentary
The future of agentic commerce in APAC: Why identity will anchor hybrid experiences
When AI becomes the front door: How marketing in Singapore will really change in 2026