DOJI GOLD & GEMS GROUP
Established in 1994, DOJI Gold & Gems Group JSC (DOJI) was originally known as TTD Technology and Trading Development Company which pioneered in gold and gems specialised businesses, it was the first to introduce the brand “Vietnam Star Ruby” (VSR) to the international market. DOJI now has 12 subsidiaries, 5 associated companies, 50 branches, 200 centres and stores across Vietnam, with over 400 agencies and sales offices, creating a product distribution system covering almost all parts of Vietnam.
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DOJI Gold & Gems Group takes home win at Retail Asia Awards 2024
DOJI Gold & Gems Group takes home win at Retail Asia Awards 2024
It has optimised its personnel and operating costs in sales activities.
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Euromonitor International’s Quan Yao Peh shares how digital innovation, trust shape retail future
He notes that success in the retail landscape today requires a balance of regional scale, consumer trust, and future-proofing.