Blackmores
Blackmores Limited is a locally owned publicly-listed company that markets, sells and develops a range of natural health products for humans and animals.
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Blackmores receives Digital Marketing Strategy of the Year – China award for successful Tiktok campaign
Blackmores receives Digital Marketing Strategy of the Year – China award for successful Tiktok campaign
The campaign promoted living healthily amongst office workers.
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Key strategies include embracing sustainability and exploring international markets.
Commentary
Digital giants to retailers: The playbook for scaling ad revenue with onsite retail media