FMCG Asia Awards 2022 Winner: Dabur International Ltd
Dabur International Ltd wins the Campaign of the Year - Saudi Arabia and Campaign of the Year - United Arab Emirates awards in the FMCG Asia Awards 2022.
Listen as Nishant Sukumaran, Head of Marketing - Vatika, and Vineet Jain, Head of Marketing - Amla, further elaborate on their winning initiatives, creating an impact in the market and making difference in the lives of cancer patients. The Vatika Gel campaign, promoted through the portrayal of extreme challenges, engaged young consumers and allowed the brand to become top in the styling gel sector in the region. Furthermore, the Friends of Cancer Patients campaign inspired women to donate hair for a noble cause, bringing out the essence of empathy and satisfaction.
Both campaigns highlighted the company's commitment to innovation and social responsibility, making meaningful changes in society.