Swisse
Swisse’s Tiktok hashtag campaign wins Digital Marketing Strategy of the Year Award
Swisse’s Tiktok hashtag campaign wins Digital Marketing Strategy of the Year Award
The campaign achieved 100 million views within three days of launching.
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1. Mumbai emerges as retail hotspot as int’l brands vie for prime locations 2. Hermès unveils city-inspired retail concept at Taipei SOGO Fuxing 3. Nestlé confirms sale of Blue Bottle Coffee to Centurium Capital 4. Brands urged to pivot to owned channels amidst rising platform fees 5. TikTok Shop strengthens IP protection efforts in digital commerce bootcampResource Center
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Luxury retail stalls as $1.75t market pivots to lifestyle
Jewellery and watches are standout categories.
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