South Korea E-commerce Market
Korea retail sales rises 9.3% in H1 2022
Korea retail sales rises 9.3% in H1 2022
Offline and online retailers saw an 8.4% and 10.3% growth, respectively.
Una Brands, KlickBrands commit US$100m to South Korea’s e-commerce market
This could benefit profitable e-commerce brands in health, K-beauty, baby, and pets amongst others.
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The brands achieved top recognition for campaigns that strengthened leadership in premium canned goods.
Commentary
This 11.11, the real battle lies in shopper confidence – not the biggest discount