Sharing economy
Sharing economy, buying time megatrends gain ground in China
Sharing economy, buying time megatrends gain ground in China
Over 50% of the Chinese consumers engaged in sharing economy in 2019.
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FMCG Asia Awards 2025 Winner: Olivier Jakubowicz of Nestlé Japan Ltd.
Olivier Jakubowicz of Nestlé Japan highlights the KitKat Juken campaign, which transformed exam season into a cultural moment of hope.
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When AI becomes the front door: How marketing in Singapore will really change in 2026