#MaskingforbeautywithSwisse
Swisse’s Tiktok hashtag campaign wins Digital Marketing Strategy of the Year Award
Swisse’s Tiktok hashtag campaign wins Digital Marketing Strategy of the Year Award
The campaign achieved 100 million views within three days of launching.
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1. Foodpanda adds Sheng Siong for on-demand grocery delivery 2. China FMCG growth slows as value-seeking shoppers take over 3. Indian retailers go hyperlocal as citywide expansion loses ground 4. TikTok rolls out AI ad tools, in-app ’mini’ experiences to boost engagement 5. L’Oréal boosts India push with Innovist acquisitionResource Center
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