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Tech-driven personalisation allows content optimisation, understanding opportunities to stay ahead of competition – PwC Asia Pacific's Karin Shenkar
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She underscores the need for adaptability, data-driven strategies, and a nuanced understanding of consumer behaviour in a rapidly evolving market.
She underscores the need for adaptability, data-driven strategies, and a nuanced understanding of consumer behaviour in a rapidly evolving market.
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1. Starbucks Korea opens high-tech store in Seoul 2. How retailers are adapting to changing digital consumer expectations 3. 5 major shifts in consumer behaviour to expect in 2025 4. Delivery Hero to offer 15% stake in Talabat via IPO on Dubai Financial Market 5. 4 key factors driving innovation in the spirits industryAwards
Nov
19
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Why micro-retail is the way to go to reach Southeast Asian shoppers