Head & Shoulders campaign
P&G Vietnam wins Digital Marketing Strategy of the Year – Vietnam award for revamped Head & Shoulders brand
Its Head & Shoulders campaign injected a fresher look and humour into the brand across Vietnam’s regions.
P&G Vietnam wins Digital Marketing Strategy of the Year – Vietnam award for revamped Head & Shoulders brand
Its Head & Shoulders campaign injected a fresher look and humour into the brand across Vietnam’s regions.
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1. Century Pacific Food’s plant-based meat alternative, unMEAT, wins Product Launch of the Year 2. PT Kino Indonesia Tbk wins Consumer Good of the Year (Hair Care) - Indonesia in FMCG Asia Awards 3. Decathlon buys German outdoor retailer Bergfreunde 4. Bayer Vietnam achieves remarkable success at FMCG Asia Awards with innovative strategies in healthcare, pharmaceuticals 5. TIPCO More than juice: Tipco revolutionises the market by creating a new era of juiceResource Center
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Awards
Jun
11
Event News
Event News
Bayer Vietnam achieves remarkable success at FMCG Asia Awards with innovative strategies in healthcare, pharmaceuticals
![Bayer Vietnam achieves remarkable success at FMCG Asia Awards with innovative strategies in healthcare, pharmaceuticals]()
Co-Written / Partner
Its innovative campaign for Berocca resulted in an 18% sales increase and 73% market penetration, whilst its "Love Complete" strategy exceeded sales targets by 114% and captured a substantial market share.
Its innovative campaign for Berocca resulted in an 18% sales increase and 73% market penetration, whilst its "Love Complete" strategy exceeded sales targets by 114% and captured a substantial market share.
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Most Read
1. Century Pacific Food’s plant-based meat alternative, unMEAT, wins Product Launch of the Year 2. PT Kino Indonesia Tbk wins Consumer Good of the Year (Hair Care) - Indonesia in FMCG Asia Awards 3. Decathlon buys German outdoor retailer Bergfreunde 4. Bayer Vietnam achieves remarkable success at FMCG Asia Awards with innovative strategies in healthcare, pharmaceuticals 5. TIPCO More than juice: Tipco revolutionises the market by creating a new era of juiceAwards
Jun
11