Head & Shoulders campaign
P&G Vietnam wins Digital Marketing Strategy of the Year – Vietnam award for revamped Head & Shoulders brand
P&G Vietnam wins Digital Marketing Strategy of the Year – Vietnam award for revamped Head & Shoulders brand
Its Head & Shoulders campaign injected a fresher look and humour into the brand across Vietnam’s regions.
Join the community
Most Read
1. How can Chinese consumer brands reset global expansion playbooks? 2. Starbucks eyes 20,000 China stores as Boyu Capital takes majority stake 3. Philippine consumer confidence falls to 35% as shoppers tighten spending 4. FairPrice Group trials Singapore’s first autonomous vehicle supply route 5. Beauty industry adopts upcycled materials as ethical purchasing influences choicesResource Center
Awards
Jun
03
Events
Partner Events
Sep
22
Event News
Vietnam retailers see margins squeezed as expansion masks loss-making units
Fragmented data and systems prevent leaders from seeing the full financial picture.
Commentary
The CX illusion: Why retail’s digital investment isn’t delivering
The future of agentic commerce in APAC: Why identity will anchor hybrid experiences
When AI becomes the front door: How marketing in Singapore will really change in 2026