Global Empowerment Study
1 in 5 Australian SMB owners unsure where to start global expansion
1 in 5 Australian SMB owners unsure where to start global expansion
They are seeking support in local taxation advice and international marketing.
1 in 3 SMBs in Australia eye international expansion: study
The study found most SMBs are interested in reaching North American customers.
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1. Outstanding consumer brands honoured at FMCG Asia Awards 2025 2. What factors reduce trust amongst Singapore shoppers online? 3. Nestlé Purina PetCare triumphs at FMCG Asia Awards 2025 with product launch distinction 4. Ferrero Asia Pacific triumphs at FMCG Asia Awards 2025 for Kinder Joy campaign 5. L’Oreal takes minority stake in Chinese skincare brand LanResource Center
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The retailer strengthened consumer trust through value-led campaigns and innovative launches.
Commentary
This 11.11, the real battle lies in shopper confidence – not the biggest discount