Digital megatrends in e-commerce
Sharing economy, buying time megatrends gain ground in China
Sharing economy, buying time megatrends gain ground in China
Over 50% of the Chinese consumers engaged in sharing economy in 2019.
What are the digital mega trends in China’s e-commerce?
These mega trends include the rise of smart cities and homes, and shifting market frontiers, among others.
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Retail leaders say value-driven shoppers mix premium and budget buys, pushing brands to prove value beyond price.
