Digital consumers
L’Oréal targets Filipino consumers through digital strategy
L’Oréal targets Filipino consumers through digital strategy
Digital habits push personalised marketing in the Philippines.
Mintel: consumers favour brands that align with personal values
Consumers value authenticity in brand choices, says analyst.
SEA digital consumers to reach 350 million by end-2021
The report also said that digital retail share in the region grew 85% year-on-year.
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Vietnam retail shifts to AI-driven decision ecosystems
AI tools are also reshaping how shoppers choose products across retail channels.
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The future of agentic commerce in APAC: Why identity will anchor hybrid experiences
When AI becomes the front door: How marketing in Singapore will really change in 2026