Digital consumers
Mintel: consumers favour brands that align with personal values
Consumers value authenticity in brand choices, says analyst.
Mintel: consumers favour brands that align with personal values
Consumers value authenticity in brand choices, says analyst.
SEA digital consumers to reach 350 million by end-2021
The report also said that digital retail share in the region grew 85% year-on-year.
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Suntory Taiwan takes home win at FMCG Asia Awards 2024
![Suntory Taiwan takes home win at FMCG Asia Awards 2024]()
Co-Written / Partner
The ageing of its Kakubin brand brought the need for repositioning and premiumisation.
The ageing of its Kakubin brand brought the need for repositioning and premiumisation.
Commentary
Why micro-retail is the way to go to reach Southeast Asian shoppers