Digital consumers
Mintel: consumers favour brands that align with personal values
Mintel: consumers favour brands that align with personal values
Consumers value authenticity in brand choices, says analyst.
SEA digital consumers to reach 350 million by end-2021
The report also said that digital retail share in the region grew 85% year-on-year.
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It bagged the Marketing Initiative of the Year - Vietnam and the Pop-up Retail Project of the Year - Vietnam categories in the awards programme.
