Digital consumers
L’Oréal targets Filipino consumers through digital strategy
L’Oréal targets Filipino consumers through digital strategy
Digital habits push personalised marketing in the Philippines.
Mintel: consumers favour brands that align with personal values
Consumers value authenticity in brand choices, says analyst.
SEA digital consumers to reach 350 million by end-2021
The report also said that digital retail share in the region grew 85% year-on-year.
Commentary
Malaysian brands know what they want to be — their incentive structures disagree
Rethinking the role of video infrastructure in Asian retail
Why APAC digital leaders must overhaul content amidst fractured consumer discovery
How EV buyers in Asia are rewriting consumer trust and retail competition