Digital consumers
Mintel: consumers favour brands that align with personal values
Mintel: consumers favour brands that align with personal values
Consumers value authenticity in brand choices, says analyst.
SEA digital consumers to reach 350 million by end-2021
The report also said that digital retail share in the region grew 85% year-on-year.
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1. Amazon Australia launches ‘Amazon Beauty Finds’ storefront 2. JD.com launches major initiative to support 60,000 new products 3. SM Retail targets Gen Z with in-store shopping surge 4. Canon Hong Kong zooms in on creators to drive growth 5. AI-driven marketing isn’t just the future, it’s already proving its value – EY’s Olivier GergeleResource Center
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Retailers who embrace digital innovation, stay agile, and keep the consumer at the centre are best positioned to lead.
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Digital giants to retailers: The playbook for scaling ad revenue with onsite retail media