Digital consumers
Mintel: consumers favour brands that align with personal values
Mintel: consumers favour brands that align with personal values
Consumers value authenticity in brand choices, says analyst.
SEA digital consumers to reach 350 million by end-2021
The report also said that digital retail share in the region grew 85% year-on-year.
Join the community
Most Read
1. Shenzhen trips drive household care purchases amongst Hong Kong shoppers 2. SM Group expands beauty and wellness network with over 1,000 brands 3. Miniso launches in-house IP incubation plan 4. JD.com delivers over 30,000 iPhone 17 units within hours of launch 5. CJ Foods opens first production plant in Japan to expand K-foodResource Center
Event News
Co-Written / Partner
Success centres on resilient, sustainable value chains and compliance – EY’s Olivier Gergele
He stressed that companies can stay ahead by driving personalisation, seamless experiences, and embedding sustainability at the core of their operations.
Commentary
Winning at the shelf: Innovative packaging strategies