The CX Era: Creating end-to-end digital experiences for retail customers
Retail Asia and Zendesk webinar addresses the impact of customer experience maturity in today’s agile retail landscape
Retail Asia and Zendesk webinar addresses the impact of customer experience maturity in today’s agile retail landscape
Zendesk’s Director of CX Practice laid out 7 best practices that firms should adopt to elevate their CX game.
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1. SM Supermalls pivots to experience-led retail with $2.6b national rollout 2. CHAGEE targets prime sites to drive Asia-Pacific expansion 3. Aligning channels key to capturing discerning Filipino shoppers in 2026 4. Indoor gardens and rooftop sports highlight SM Supermalls’ next phase 5. Retailers rethink premium strategy as Filipino consumers grow more ‘value fluid'Resource Center
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Retail leaders say value-driven shoppers mix premium and budget buys, pushing brands to prove value beyond price.
