Buying time
Sharing economy, buying time megatrends gain ground in China
Sharing economy, buying time megatrends gain ground in China
Over 50% of the Chinese consumers engaged in sharing economy in 2019.
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EY’s Olivier Gergele: Innovation advantage comes from scaling what resonates with consumers
He explores where the biggest value opportunities lie whilst emphasising the need to balance standardised scale with deliberate localisation across diverse markets.