Artificial intelligence

Retailers must embrace 'demand sensing' to improve performance: Kearney

New technologies and initiatives to measure consumer behaviour numerically can increase demand forecasting accuracy.

Retailers must embrace 'demand sensing' to improve performance: Kearney

New technologies and initiatives to measure consumer behaviour numerically can increase demand forecasting accuracy.

How AI helps boost retailers’ digital sales initiatives

The use of AI in marketing ensures greater efficiency in increasing productivity and boosting campaigns.