Artificial Intelligence

AI handles routine queries, but human intervention is key for trust and escalation.

The goal is to create a curated shopping experience that prevents stockouts.

Brands are facing pressure to deliver authenticity.  

Retailers struggle with AI adoption while aiming to meet the demands of Gen Z consumers.

The reality of adopting AI involves tangible financial and security risks.

New technologies and initiatives to measure consumer behaviour numerically can increase demand forecasting accuracy.

The use of AI in marketing ensures greater efficiency in increasing productivity and boosting campaigns.