APAC, The Future Consumer
These 3 consumer classes will drive APAC’s experience economy
These 3 consumer classes will drive APAC’s experience economy
The women, Gen Zs, and empowered 50s will have the biggest impact to the marketplace.
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1. Lazada launches tiered membership programme in six Southeast Asian markets 2. Shopee allocates $38.46m to SME programmes for 2026 3. China’s FMCG market logs 1.3% growth in Q3 on more O2O purchases 4. IKEA opens first New Zealand store at Sylvia Park 5. Singapore shoppers start year-end buying earlierResource Center
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The Filipino snack brand transformed bacon into both a culinary canvas and a consumer favourite.
