Partner Blog
No more articles to show.
Join the community
Most Read
1. FairPrice uses AI trolleys, smart checkouts in Punggol ‘Store of Tomorrow’ 2. Singapore retailers turn to experiential concepts to boost engagement 3. Volatile demand and rising logistics costs put APAC supply chains on edge 4. Here’s why Mars Wrigley is cutting SKUs in Asia 5. South Korea's Lotte Shopping bets big on SEA as overseas revenue surgesResource Center
Awards
Nov
18
Event News
Co-Written / Partner
FMCG brands must focus on ‘digital, trust, and community’ to win over Asia’s consumers – KPMG China’s Anson Bailey
He stresses that building loyalty goes beyond products and involves creating a genuine community around the brand.
Commentary
Winning at the shelf: Innovative packaging strategies