Central Retail eyes doubling revenue with THB100b investment

This is under its 5-year CRC Retailligence business strategy.

Central Retail wants to more than double its revenue growth through an investment of more than THB100b, the company announced.

Through its new CRC Retailligence the company has outlined its growth ambitions for the next five years, including its expansion across all business segments.

“There are five emerging trends that are fundamentally changing and shaping our future, and we must be prepared to adapt to these changing customer behaviours and rapid digital transformation,” Yol Phokasub, CEO of Central Retail Corp. PLC (CRC), said.

On top of driving its revenue growth by 2.5 times, the company sought to raise its earnings before interest, taxes, depreciation, and amortization by 3.5 times and growing its market capitalisation by 2.5 times.

“Three years ago, we set out to be the #1 Regional Omnichannel Retailer. And today, the ‘New Central New Retail’ strategy has proven to be a resounding success,” Yol said.

“We are confident in our capabilities to achieve our growth targets set for the next 5 years.”

Under the CRC Retailligence, the company plans to reinvent the next generation omni retail, accelerate core leadership, build new growth pillars and drive partnership, acquisition and spin-off.