Singapore

The company expanded its retail footprint with experiential flagship concepts, personalised services, and wellness-led customer experiences across Singapore and Southeast Asia.

Singtel was recognised for its successful integration of live commerce and experiential retail at its flagship store.

The company combined heritage craftsmanship with contemporary retail strategies to drive engagement and growth.

The retailer's bold bets across partnerships, operations and innovation won it four Retail Asia.

The initiative integrated score-to-win mechanics, location-based challenges, and limited-edition collectibles.

The FairPrice Trail Mix range meets the growing demand for convenient and healthy premium snacks.

The retailer advanced tech-led transformation, affordability, and sustainability initiatives under Group CEO Vipul Chawla.

The company simplified festive preparations for heartland shoppers whilst driving significant sales growth during the competitive Chinese New Year period.

The drugstore operator expanded its store network and introduced AI-driven health analysis tools for preventive health care.

Shell Select's refreshed concept teams up with Watsons, HOOGA, and Vivino for a more convenient, multi-purpose stop.

A new digital application unifies fragmented loyalty programmes and multi-step checkout processes into a single secure scan.

The SG60 campaign transformed the mall into a cultural playground through large-scale food-themed installations.

The Singapore destination expanded with first-in-market boutiques, brand collaborations, and member upgrades.

The hawker destination expanded its reach through pop culture campaigns, diplomatic visits, and food events.

Link Rewards Programme was recognised for its successful transformation and its partnership with Caltex and Trust Bank.

The company has reinforced its position as a leader in automotive retail innovation with two top honours.