, South Korea
166 views
Photo by Polina Kovaleva via Pexels

South Korea's dermocosmetics market ranks 6th globally

It has attracted competition from "concept-dermo," "dermo-inspired," and "pharma-dermo" brands. 

South Korea ranked sixth in the global dermocosmetics market in 2023, according to Euromonitor’s latest Beauty and Personal Care research. This growth surpasses its overall beauty market position of 11th.

The rapid growth of dermocosmetics has attracted competition from "concept-dermo," "dermo-inspired," and "pharma-dermo" brands. These brands incorporate some aspects of dermocosmetics post-launch or by concept, challenging traditional dermocosmetics brands that require longer development due to extensive research and clinical trials.

“Brands that maintain a strict dermocosmetics identity are being outpaced by a rapid increase in “concept-dermo” brands in terms of both the pace of new launches and the amount of marketing buzz created,” the report noted.

Moreover, clean beauty brands are also competing with dermocosmetics by targeting sensitive skin and emphasizing natural ingredient potency without scientific backing. 

For example, a leading clean beauty brand in South Korea has introduced an "Assurance of Original Ingredients" system, complicating consumer choices between dermocosmetics and non-dermocosmetics.

The report said understanding consumer expectations is key to expanding the dermocosmetics market. South Korean consumers associate premium traits with proven efficacy and medical endorsements. 

According to Euromonitor’s 2023 survey, 30% of South Korean consumers are concerned about blemish/acne-prone skin, a higher percentage than in many other countries. Sensitive skin and itchy scalp are also common concerns, providing a strong base for dermocosmetics.

To maintain market presence, dermocosmetics brands are urged to broaden their product categories beyond skin care and hair care to include color cosmetics and fragrances.

Follow the link for more news on

Swarovski menguasai TikTok untuk perluas skala luxury di kalangan Gen Z

Produsen Kristal asal Austria ini bekerja sama dengan influencer untuk menjangkau pasar Singapura.

Dear Me Beauty berencana membuka flagship store

Store ini dapat menjadi fondasi bagi pertumbuhan pasar yang lebih luas.

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

Mal-mal di Filipina menarik pengunjung dengan pengalaman liburan yang lengkap

Pengunjung diperkirakan akan datang setelah jam kantor hingga larut malam.

Urban Revivo membuka cabang terbesar di Bangkok

Peritel fast fashion asal Cina ini membuka toko seluas 3.

Samsonite memanfaatkan data untuk tingkatkan penjualan

Produsen koper asal AS ini meningkatkan saluran daring untuk mendorong pendapatan di Asia Tenggara.

Belanja hyper-personalisasi jadi tren utama di Asia Tenggara

Data dan analitik memungkinkan brand mengoptimalkan pengalaman shopper baik secara daring maupun di toko fisik.

SSI Group meningkatkan investasi dalam ritel terpadu

Perusahaan yang menaungi brand-brand seperti Hermes dan Cartier ini sedang menyempurnakan omnichannelnya.

Peritel Asia-Pasifik manfaatkan subscriber untuk dorong pertumbuhan

Subscription menjadi sumber pendapatan yang stabil selama masa penurunan ekonomi.