Amazon India launches storefront for traditional medicine products

The storefront is organized by focus areas and health benefits for easy shopping.

Amazon India has launched a dedicated storefront for Ayurveda products on its marketplace, bringing traditional Indian medicine products online, the company announced in a press release.

The storefront seeks to enhance visibility of unique Ayurveda products such as various kinds of juices, skin-care supplements, immunity boosters, oils and more from small businesses and D2C brands, Amazon said.

The storefront also seeks to make shopping easier for customers who are trying out the products for the first time by organizing the selection by focus areas and health benefits such as pain management, immunity boosters, blood purifiers, women’s health, weight management, and mental wellness.

Sellers offering the products have also detailed out various commonly used herbs and ingredients in Ayurvedic products and their specific health benefits so that consumers can make an informed choice.

Apart from mainstream players, new-age Ayurvedic brands and direct-to-consumer start-ups like Kapiva, Upakarma, Auric, Cureveda and thousands of others have worked with Amazon. This storefront will also exclusively showcase products from emerging Indian brands.