From O20 - NTUC FairPrice ramping up online grocery C&C service

NTUC Fairprice, Singapore’s biggest retailer serving about 400,000 shoppers daily, has increased the number of locations for its online grocery Click&Collect service from seven to 22, just four months after its launch.

This is in response to the growing number of customers preferring to shop online and self-collect.

Officially launched last September, orders under the Click&Collect service at NTUC FairPrice Online have been growing by 10% month-on-month. During the recent year-end festive period, Click&Collect orders accounted for about 20% of all online delicatessen orders.

The increase in collection points island-wide from January this year will offer greater accessibility and convenience to customers and provide an added boost to the retailer’s online service.

While FairPrice stores continue to attract the majority of shoppers, there is little doubt that the online service is here to stay.

NTUC FairPrice launched FairPrice Online in 2002, before online shopping gained popularity in Singapore. Online sales have since been increasing by 15% a year.  It now has more than 100,000 subscribers, 45% of whom are active users who have made an online order in the past year. More than 5,100 products are now available for online ordering, including fresh produce, chilled dairy products and frozen meats.

The company is confident that its online business will gather even greater momentum in future.

Says Tan Huey Ling, deputy general manager (FairPrice Online), NTUC FairPrice: “We constantly adapt to the evolving needs and changing lifestyles of our customers, and we’ve been encouraged by the take-up rate in the past four months.

“We expect more of our customers to use Click&Collect as shoppers become receptive to this delivery service.”