Giordano expands footprint in Middle East

The stores are located in UAE, Qatar and Kuwait, with two in the latter.

Giordano has opened four new stores in the Middle East, marking a huge milestone for the Hong Kong-based fashion retailer.

The new locations are based in Silicon Central in Dubai, Tawar Mall in Qatar, Barayeh Salem and the Al Khiran Hybrid Outlet Mall in Kuwait.

The Silicon Central store incorporates a simple, contemporary design with a striking contrast of white hues, wooden fixtures and fittings. The setup fits in with the futuristic shopping experience of Dubai Silicon Oasis being a leisure destination.

As for the outlet in the Tawar Mall, it presents a contemporary design with a wide entrance, simple lining, ambient lighting, and vibrant LCDs from the central cashier unit and each side of the entrance. 

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For the store within the Al Khiran Hybrid Outlet Mall, the interior and décor gives emphasis on clean, simple lines, propped by wooden paneling and fittings and supplemented by a unique woodcarving bulkhead panel.

At Giordano’s store in Barayeh Salem, its location adjacent to the entrance brings strong visibility and curb appeal that makes the marketplace a huge draw for bumper crowds, engaging locals and expatriate customers.

“Giordano is celebrating more than three decades in the UAE and over two decades of serving our valued customers in Qatar and Kuwait. Each new year brings new challenges with it, but we look forward to our continued, steady growth in the region and offering the best shopping experience to our customers,” Ishwar Chugani, CEO and Managing Director of Giordano Middle East, said.