GoSpree platform ready to take off on 9.9

eGSS participants start promoting deals at their eCommerce stores.

Singapore’s flagship national sales event eGSS: Shop. Win. Experience is set to trailblaze from 9 September until 10 October via the GoSpree.sg platform, according to an announcement.

Close to 400 home grown and global brands will offer more than 2,000 deals on GoSpree.sg to drive domestic spending. eGSS 2020 is one of the key events under the SingapoRediscovers campaign.

eGSS 2020 will also mark a milestone with offers of unprecedented number of online features and activities on GoSpree.sg, such as eCatalogue, eCommerce live streaming, virtual showrooms, Awesome 32! deals, and gamification in an effort to excite consumers and attract them to make their purchases online.

eGSS is the online version, coupled with in store sales, of the much-loved Singapore Retailers Association’s (SRA) Great Singapore Sale (GSS), which has taken place annually since 1994.

This year’s event is organised in collaboration with Association of Singapore Attractions (ASA), Singapore Furniture Industries Council (SFIC) and Textile and Fashion Federation (TaFF), and supported by Enterprise Singapore and Singapore Tourism Board.

‘eGSS: Shop. Win. Experience’ is a unified marketing effort designed to help accelerate retailers in their retail transformation journey in eCommerce and Omni-Channel marketing, drive local consumption and offer shoppers a diverse and holistic shopping experience online and offline.

Launched in July by Enterprise Singapore, Sentosa Development Corporation and Singapore Tourism Board, the SingapoRediscovers campaign encourages locals to support home-grown tourism and lifestyle businesses, and promotes the discovery and exploration of different sides of Singapore.

In addition, Association of Singapore Attractions (ASA) and Textile and Fashion Federation (TaFF) will celebrate its first collaborative eGSS initiative through the launch of the Fashion LookBook to showcase stunning local fashion apparels and accessories against a background of some of Singapore’s local ‘hidden gems’.

The Furniture Centrum by Singapore Furniture Industries Council (SFIC) sees 28 retailers taking on virtual reality to showcase their offerings and enable seamless transactions online.