YCP
YCP is a corporate strategy consulting firm with a focus on Asia, "from Dubai to Shanghai". We advise CEOs on make-or-break deals, define new business models and accelerate Asia growth.
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Human agents remain vital in AI-driven customer service
Human agents remain vital in AI-driven customer service
AI handles routine queries, but human intervention is key for trust and escalation.
Brands risk losing customers without seamless omnichannel marketing
Disconnected online and offline strategies could alienate consumers.
Three areas APAC retailers could focus on to navigate the ‘post-recovery phase’
Retailers will continue to face challenges due to competition and inflation, amongst others.
Commentary
Unwrapping the psychology behind festive snacking in Southeast Asia