Roland Berger
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Asian consumer spending projected to hit $16t by 2024
Asian consumer spending projected to hit $16t by 2024
It is largely driven by an anticipated $7t increase in private consumption over the next decade.
Digital natives drive shift in consumer behaviour
Digital natives represent 50% consumption in 2030.
Stores advised to deliver consistent online-offline experience
Julien Bourdiniere, Senior Partner of Consumer Goods & Retail at Roland Berger Asia said there are two strategies that retailers should adopt to remain relevant in the field.