Roland Berger

Roland Berger is the only strategy consultancy of European origin with a strong international presence. As an independent firm owned exclusively by our partners, we have 51 offices with a presence in all major markets.

 

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Digital natives drive shift in consumer behaviour

Digital natives represent 50% consumption in 2030.

Digital natives drive shift in consumer behaviour

Digital natives represent 50% consumption in 2030.

Stores advised to deliver consistent online-offline experience

Julien Bourdiniere, Senior Partner of Consumer Goods & Retail at Roland Berger Asia said there are two strategies that retailers should adopt to remain relevant in the field.