GWI
The leading audience targeting company for the global marketing industry, we show you how consumers think. We’ve been delivering game-changing insights to all the agencies, media organisations and brands you know and love since 2009.
Boomers seen as untapped, accessible market in e-commerce
Boomers seen as untapped, accessible market in e-commerce
Boomers' online spending power underutilised in ads.
APAC’s social commerce industry to grow by 12.3% in 2024
APAC consumers prefer online vs in-store shopping.
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1. Jollibee granted approval to remove foreign ownership limit 2. Global e-commerce market to reach $11t by 2028 3. Taobao, PapaHome partner to launch first furniture superstore in Hong Kong 4. Philippine retail market to see $66.35b growth by 2028 5. Japan's e-commerce market to grow 7.7% in 2025Resource Center
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Industry leaders also cited the importance of adopting omnichannel strategies.
Commentary
Unwrapping the psychology behind festive snacking in Southeast Asia