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Boomers seen as untapped, accessible market in e-commerce
Boomers' online spending power underutilised in ads.
Boomers seen as untapped, accessible market in e-commerce
Boomers' online spending power underutilised in ads.
APAC’s social commerce industry to grow by 12.3% in 2024
APAC consumers prefer online vs in-store shopping.
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1. Consumer goods excellence lauded at FMCG Asia Awards 2024 2. Swarovski cracks TikTok to scale luxury amongst Gen Zs 3. Personal Collection's Tuff wins FMCG Asia Awards 2024 for excellence in home care 4. Singapore e-commerce market to reach $24.8b by 2028 5. Pharmacity brings home win at FMCG Asia Awards 2024Resource Center
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Suntory Taiwan takes home win at FMCG Asia Awards 2024
Co-Written / Partner
The ageing of its Kakubin brand brought the need for repositioning and premiumisation.
Co-Written / Partner
Suntory Taiwan takes home win at FMCG Asia Awards 2024
The ageing of its Kakubin brand brought the need for repositioning and premiumisation.
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Why micro-retail is the way to go to reach Southeast Asian shoppers