Jewelry ownership in the digital age

The jewelry industry is exploring the use of NFTs, according to Danilo Giannoni, the Founder and Creative Director of Arte Oro. The company is working on a project where the creation process of a customized piece of jewelry will be recorded and encrypted in the NFT. This will give clients the copyrights and ownership of the jewelry piece, making it one-of-a-kind and not a copy.

Giannoni believes that launching gemstones and jewelry in the NFT market is a form of investment with great potential for return, especially for rare assets like diamonds. However, he advises clients to research and understand the potential drawbacks and risks associated with this new trend. Rarity and scarcity are good options to follow when choosing an NFT investment.

The emergence of the NFT market in the jewelry industry is seen as an innovative move, with Tiffany already releasing a series of NFTs related to the crypto bank. As a company that focuses on being innovative and serving clients, Arte Oro believes in the potential of NFTs and sees it as a valuable addition to the industry, even though it's still unclear what the jewelry industry will look like in ten years.

To know more, watch the full interview.