Foodpanda launches new private label range “bright”

New product line aims to enhance customer satisfaction and retention.

In response to the surging popularity of online grocery shopping, which now boasts a global market size of over $1 trillion, Foodpanda has strategically expanded its offerings with the launch of an affordable private label range ‘bright.’.

Delphine Dierckx, Director at Foodpanda’s Dmart Commercial & CPG Media Solutions, discussed the shift in the grocery market and how the company is positioning itself to stay competitive amidst fierce industry competition.

Dierckx highlighted the significant changes in consumer behaviour and market dynamics that Foodpanda has witnessed in recent years. "We've seen remarkable growth globally, and with revenue expected to grow at an annual rate of 9.25% by 2029, we've expanded our range significantly," she explained. 

The introduction of Foodpanda’s private label products is a key part of their strategy to enhance consumer engagement and drive repeat purchases. "Our private label launch has been met with enthusiasm, offering pocket-friendly prices without compromising on quality. This initiative is proving crucial for retaining customers and increasing our market share," said Dierckx.

In addition to improving product range and affordability, Foodpanda has streamlined its delivery processes to maintain a competitive edge. "Our delivery times have been optimised to about 30 to 45 minutes, and our customers are absolutely delighted with this speed," Dierckx noted.

Competition in the online grocery sector is intensifying, with traditional brick-and-mortar retailers and e-commerce giants both vying for a larger slice of the market. Foodpanda has responded by strengthening partnerships with these entities and enhancing its online presence to support their mutual growth. "We work very closely with our partners, helping brick-and-mortar stores increase their online visibility and compete effectively in the digital space," she added.

"We work closely with brands like Unilever to merge our grocery and restaurant platforms effectively, ensuring availability and timely delivery of diverse products like ice creams," she stated. Furthermore, Foodpanda emphasises environmental responsibility, with one in five of their riders using low to zero emission modes of transportation.

Looking forward, Dierckx expressed confidence in Foodpanda's strategic initiatives and highlighted their focus on operational efficiency and quality control. "Managing our logistics and ensuring the highest service level across all markets remain our top priorities. We're continuously upgrading our tech infrastructure to better serve our shoppers," she explained.