sustainability drive
Over 70% of consumers are willing to pay more for sustainable products
Over 70% of consumers are willing to pay more for sustainable products
But, most shoppers have not done so in practice.
India-based online store for sustainable products launched
The company makes use of checks to confirm the truthfulness of its sustainability claims.
Most Read
1. Outstanding consumer brands honoured at FMCG Asia Awards 2025 2. lululemon opens flagship store in Seoul 3. Nestlé Purina PetCare triumphs at FMCG Asia Awards 2025 with product launch distinction 4. Ferrero Asia Pacific triumphs at FMCG Asia Awards 2025 for Kinder Joy campaign 5. Ferrero earned three prestigious accolades at the FMCG Asia Awards 2025Resource Center
Read Here
Advertise
Sign Up
Events
Event News
The retailer strengthened consumer trust through value-led campaigns and innovative launches.
Commentary
This 11.11, the real battle lies in shopper confidence – not the biggest discount