Nielsen Annual Marketing Report
Social causes key in APAC marketing efforts
Around 60% of APAC marketers consider diversity and inclusion important to their organisations.
Social causes key in APAC marketing efforts
Around 60% of APAC marketers consider diversity and inclusion important to their organisations.
APAC marketers plan to increase ad spending by 34%
Social media is the top advertising platform for marketers.
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1. Here are key consumer trends influencing pet care sales in 2024 2. South Korea’s Paris Baguette opens first Philippine store 3. ZALORA ramps up sustainability amidst rising demand for eco-products 4. Alternative payments dominate Hong Kong's e-commerce in 2023 5. MINISO enhances employee welfare and environmental initiatives in 2023Resource Center
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EY’s Olivier Gergele highlights how retailers can navigate and thrive in today’s complex landscape and evolving consumer preferences
![EY’s Olivier Gergele highlights how retailers can navigate and thrive in today’s complex landscape and evolving consumer preferences]()
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By implementing a sound omnichannel strategy, prioritising the consumer experience and adapting to changing trends, retailers can differentiate their value proposition.
By implementing a sound omnichannel strategy, prioritising the consumer experience and adapting to changing trends, retailers can differentiate their value proposition.
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1. Here are key consumer trends influencing pet care sales in 2024 2. South Korea’s Paris Baguette opens first Philippine store 3. ZALORA ramps up sustainability amidst rising demand for eco-products 4. Alternative payments dominate Hong Kong's e-commerce in 2023 5. MINISO enhances employee welfare and environmental initiatives in 2023Awards
Jun
11