Nielsen Annual Marketing Report
Social causes key in APAC marketing efforts
Social causes key in APAC marketing efforts
Around 60% of APAC marketers consider diversity and inclusion important to their organisations.
APAC marketers plan to increase ad spending by 34%
Social media is the top advertising platform for marketers.
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1. China to keep ruling global e-commerce market 2. Delivering seamless and personalised shopping experience with digital innovation 3. JD.com imports one million Dutch tulips to China 4. Taiwan e-commerce market to grow 7.9% in 2025 5. Estée Lauder Companies partners with Adobe to streamline digital marketing with GenAIResource Center
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They also cited the need to balance digital and physical retail.
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Unwrapping the psychology behind festive snacking in Southeast Asia