Nielsen Annual Marketing Report
Social causes key in APAC marketing efforts
Social causes key in APAC marketing efforts
Around 60% of APAC marketers consider diversity and inclusion important to their organisations.
APAC marketers plan to increase ad spending by 34%
Social media is the top advertising platform for marketers.
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Success centres on resilient, sustainable value chains and compliance – EY’s Olivier Gergele
He stressed that companies can stay ahead by driving personalisation, seamless experiences, and embedding sustainability at the core of their operations.
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Winning at the shelf: Innovative packaging strategies