Nielsen Annual Marketing Report
Social causes key in APAC marketing efforts
Social causes key in APAC marketing efforts
Around 60% of APAC marketers consider diversity and inclusion important to their organisations.
APAC marketers plan to increase ad spending by 34%
Social media is the top advertising platform for marketers.
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1. Singapore consumers show rising openness to agentic AI shopping 2. 86% of Southeast Asian consumers shop actively in online malls 3. CDO Foodsphere’s Highlands and San Marino earn awards at FMCG Asia Awards 2025 4. Shiseido targets cash flow of ¥600b by 2030 5. Miniso Group reaches 8,000-store milestone in SeptemberResource Center
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The brands achieved top recognition for campaigns that strengthened leadership in premium canned goods.
Commentary
This 11.11, the real battle lies in shopper confidence – not the biggest discount