Nielsen Annual Marketing Report
Social causes key in APAC marketing efforts
Social causes key in APAC marketing efforts
Around 60% of APAC marketers consider diversity and inclusion important to their organisations.
APAC marketers plan to increase ad spending by 34%
Social media is the top advertising platform for marketers.
Most Read
1. SM Supermalls pivots to experience-led retail with $2.6b national rollout 2. CHAGEE targets prime sites to drive Asia-Pacific expansion 3. Aligning channels key to capturing discerning Filipino shoppers in 2026 4. Indoor gardens and rooftop sports highlight SM Supermalls’ next phase 5. Retailers rethink premium strategy as Filipino consumers grow more ‘value fluid'Resource Center
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Retail leaders say value-driven shoppers mix premium and budget buys, pushing brands to prove value beyond price.
