Euromonitor's Top 10 Global Consumer Trends 2022

Here are the top 10 consumer trends to watch in 2022

Here are the top 10 consumer trends to watch in 2022

Access and action will drive these consumer trends, according to Euromonitor International.
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Asia Pacific businesses face challenges in B2B e-commerce payments

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1. Be recognised for your retail excellence at Retail Asia Awards 2026 2. Indonesian malls prioritise upgrades over expansion 3. Lazada invests over $25m for bigger 11.11 sale 4. Affiliate marketing drives over 21% of revenue for SG brands 5. Lanvin Group taps Jiyang Han as new CFO

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Be recognised for your retail excellence at Retail Asia Awards 2026
Co-Written / Partner Be recognised for your retail excellence at Retail Asia Awards 2026
Showcase your success and stand alongside the region’s leading retailers.
Consumers drive earlier holiday shopping with digital tools
E-commerce Consumers drive earlier holiday shopping with digital tools
Success centres on resilient, sustainable value chains and compliance – EY’s Olivier Gergele
Co-Written / Partner Success centres on resilient, sustainable value chains and compliance – EY’s Olivier Gergele
FMCG brands must focus on ‘digital, trust, and community’ to win over Asia’s consumers – KPMG China’s Anson Bailey
Co-Written / Partner FMCG brands must focus on ‘digital, trust, and community’ to win over Asia’s consumers – KPMG China’s Anson Bailey

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Consumers drive earlier holiday shopping with digital tools

Consumers drive earlier holiday shopping with digital tools

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Data reshapes fashion as consumers demand purpose and personalisation

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AI solutions counter soaring retail crime losses

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Recession Glam drives consumers to demand cheaper beauty

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