Brand Marketing
Brands urged to trade products for emotional connection
Brands urged to trade products for emotional connection
Emotional connection is key to win younger consumers.
Adidas taps Zalora tie-up to grow market
Adidas sees omnichannel retail as key to capturing digital growth in the Philippines.
Adidas strengthens Zalora presence with new PH pop-up
Adidas aims to boost brand visibility and consumer engagement through the pop-up.
Philippine retailers tap TikTokers to boost sales
The ad spending per internet user is lower for influencers than traditional social media.
The Coffee Bean & Tea Leaf refreshes approach for modern market
Innovation keeps the brand relevant in a competitive industry.
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1. MINISO pushes deeper into creator economy with Shanghai gallery 2. Why APAC digital leaders must overhaul content amidst fractured consumer discovery 3. Meta and Shopee launch Instagram affiliate partnerships 4. Tiffany & Co. brings Blue Box Café to Singapore 5. Singapore retail sales growth slows to 3 % in MayResource Center
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Awards
Nov
11
Event News
Inside Singapore Telecommunication’s win at the Retail Asia Awards 2026
Singapore Telecommunications blends digital innovation and retail experiences through livestream commerce and modular store concepts.
Commentary
Why APAC digital leaders must overhaul content amidst fractured consumer discovery
How EV buyers in Asia are rewriting consumer trust and retail competition
If the AI agent doesn't know your brand, neither does your next customer