Brand Marketing

Adidas taps Zalora tie-up to grow market

Adidas taps Zalora tie-up to grow market

Adidas sees omnichannel retail as key to capturing digital growth in the Philippines.
3 days ago

Adidas strengthens Zalora presence with new PH pop-up

Adidas aims to boost brand visibility and consumer engagement through the pop-up.
3 days ago

Philippine retailers tap TikTokers to boost sales

The ad spending per internet user is lower for influencers than traditional social media.

The Coffee Bean & Tea Leaf refreshes approach for modern market

Innovation keeps the brand relevant in a competitive industry.