Brand Marketing
Philippine retailers tap TikTokers to boost sales
Philippine retailers tap TikTokers to boost sales
The ad spending per internet user is lower for influencers than traditional social media.
The Coffee Bean & Tea Leaf refreshes approach for modern market
Innovation keeps the brand relevant in a competitive industry.
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1. Jollibee granted approval to remove foreign ownership limit 2. Global e-commerce market to reach $11t by 2028 3. Taobao, PapaHome partner to launch first furniture superstore in Hong Kong 4. Philippine retail market to see $66.35b growth by 2028 5. Japan's e-commerce market to grow 7.7% in 2025Resource Center
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Industry leaders also cited the importance of adopting omnichannel strategies.
Commentary
Unwrapping the psychology behind festive snacking in Southeast Asia