Brand Marketing
Brands urged to trade products for emotional connection
Brands urged to trade products for emotional connection
Emotional connection is key to win younger consumers.
Adidas taps Zalora tie-up to grow market
Adidas sees omnichannel retail as key to capturing digital growth in the Philippines.
Adidas strengthens Zalora presence with new PH pop-up
Adidas aims to boost brand visibility and consumer engagement through the pop-up.
Philippine retailers tap TikTokers to boost sales
The ad spending per internet user is lower for influencers than traditional social media.
The Coffee Bean & Tea Leaf refreshes approach for modern market
Innovation keeps the brand relevant in a competitive industry.
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Retailers are shifting towards emotional engagement and omnichannel experiences to retain customers.
Commentary
Protecting Indonesia’s retail businesses through resilient cellular connectivity
Why e-commerce winners in SEA are rethinking operating models
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How point of sale became the hub for customer experience
APAC retailers need to rethink where fraud prevention begins
How Singapore consumer brands can build strong supply chains amidst rising input costs