AQUA LIFE
Indonesia’s biggest bottled water producer Danone-AQUA wins Consumer Good of the Year at FMCG Awards 2021
With two-thirds of the population lacking access to safe drinking water, the homegrown brand stays as a household name in Indonesia to date for its sustainable practices and innovative solutions.
Indonesia’s biggest bottled water producer Danone-AQUA wins Consumer Good of the Year at FMCG Awards 2021
With two-thirds of the population lacking access to safe drinking water, the homegrown brand stays as a household name in Indonesia to date for its sustainable practices and innovative solutions.
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Tech-driven personalisation allows content optimisation, understanding opportunities to stay ahead of competition – PwC Asia Pacific's Karin Shenkar
![Tech-driven personalisation allows content optimisation, understanding opportunities to stay ahead of competition – PwC Asia Pacific's Karin Shenkar]()
Co-Written / Partner
She underscores the need for adaptability, data-driven strategies, and a nuanced understanding of consumer behaviour in a rapidly evolving market.
She underscores the need for adaptability, data-driven strategies, and a nuanced understanding of consumer behaviour in a rapidly evolving market.
Commentary
Why micro-retail is the way to go to reach Southeast Asian shoppers