APAC marketing
Social causes key in APAC marketing efforts
Social causes key in APAC marketing efforts
Around 60% of APAC marketers consider diversity and inclusion important to their organisations.
APAC marketers plan to increase ad spending by 34%
Social media is the top advertising platform for marketers.
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1. Toys “R” Us Asia opens IP flagship store in Malaysia 2. Beyond The Vines uses online insights to shape overseas growth 3. Bacha Coffee opens flagship store in Ginza, Tokyo 4. Ferrero champions culturally grounded marketing through impactful campaigns 5. Global toys and games sales reach $287b in 2025 on nostalgia demand: reportResource Center
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FMCG Asia Awards 2025 Winner: Veronica Bernice Jalgalado and Mabel Dela Cruz of CDO Foodsphere
Mabel Dela Cruz of CDO Foodsphere shared how campaigns for Highlands and San Marino help Filipino families elevate everyday meals.
