Published:

1 year ago

FMCG Asia Awards 2022 Winner: Tyson International Apac Ltd.

Tyson International Apac Ltd. wins both Campaign of the Year - Thailand, and Home Brand of the Year - Thailand awards in the FMCG Asia Awards 2022.

Hear from Lee Yeong Sheng, Vice President of Commercial, Tyson International APAC, as he tells us about their strategies to understand the needs and demands of Thai customers, which led them to successfully implement the Thai Taste series. He also discusses the resources they utilised in ensuring the quality of their products, and future product development plans.

Click the links below to learn more about them:

Campaign of the Year - Thailand

Home Brand of the Year - Thailand

#FMCGAsiaAwards

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit

Top News

Off-premises purchasing channels thrive post-pandemic

Gen Zs and Millennials are anticipated to drive changing consumption patterns that will impact sales over the next five years.

9 hours ago

What drives Australia's retail transformation

Next-generation consumer channels and behaviours are anticipated to shape retail growth trends.

10 hours ago

Innovations in F&B packaging cut down rigid plastics: report

Manufacturers are now setting plastic reduction goals and adopting recycled packaging.

Stores

10 hours ago

6 in 10 Gen Zs prioritise user experience, trustworthy reviews

Over 75% rely on reviews and customer service when shopping.

E-commerce

11 hours ago

Exclusives

Brand-building for Unilever International goes beyond consumer care

The brand’s innovative practices benefit both consumers and workers.

Stores

Rise of minimarts compels large-format stores to rethink growth strategy

Their focus should shift towards customer density instead of store scale.

Stores

Alfamart’s rapid expansion never overtakes quality service

With 19,087 across Indonesia and 1,680 more in the Philippines, the minimarket operator marks 25 years as a top choice for shopping.

AEON Mall Indonesia lords over the shopping experience in suburban areas

The fifth AEON mall opening in Deltamas City in March 2024 will be the largest in Southeast Asia.

Event News

EY’s Olivier Gergele highlights how retailers can navigate and thrive in today’s complex landscape and evolving consumer preferences

Co-Written / Partner

By implementing a sound omnichannel strategy, prioritising the consumer experience and adapting to changing trends, retailers can differentiate their value proposition.

Key figures at Seamless Asia fan e-commerce excitement over AI

Co-Written / Partner RSM's David Eu offers insights on e-commerce, technology, and collaborative innovation driving retail transformation

Co-Written / Partner Euromonitor’s Hiromi Yamaguchi: Loyalty programmes, digital integration vital amidst evolving consumer expectations

Co-Written / Partner EY’s Olivier Gergele highlights how retailers can navigate and thrive in today’s complex landscape and evolving consumer preferences

By implementing a sound omnichannel strategy, prioritising the consumer experience and adapting to changing trends, retailers can differentiate their value proposition.