Retail Asia Forum - Kuala Lumpur - June 27, 2024

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June 27, 2024 | 8:30 AM to 5:00 PM | DoubleTree by Hilton Kuala Lumpur

Overview 2024 Retail Asia Forum - Kuala Lumpur

Join the revolution of retail at the Retail Asia Forum 2024, where the brightest minds in the retail industry gather to explore and share the future of shopping in Asia. This signature event series serves as the incubator for the latest trends, technologies, and tactics that are revolutionizing retail from the streets of Tokyo to the online markets of Southeast Asia.

Starting with the historic inaugural event in the vibrant markets of Ho Chi Minh on March 14, the forum sweeps through the heart of Asia's shopping capitals — taking the stage in Bangkok on April 25, capturing the unique retail blend of Jakarta on May 16, showcasing the digital evolution of Kuala Lumpur on June 27, and wrapping up with the bustling retail innovation in Manila on October 3.

The Retail Asia Forum 2024 is not just an event—it's a strategic pivot point for retailers aiming to capture the hearts and wallets of a diverse and dynamic Asian consumer base.

Book your passage to the epicenter of retail transformation. Be among the select to redefine consumer experiences and drive unprecedented growth in one of the world's most exciting retail landscapes.

Venue: DoubleTree by Hilton Kuala Lumpur

Event Day
Jun 27, 2024

Why the Retail Asia Forum 2024 is the must-attend event:

ENGAGE

Connect with industry leaders, retail pioneers, and brand visionaries. Build invaluable relationships through interactive workshops and networking breaks.

EXPLORE

Experience retail reinvention with live case studies and immersive sessions. Witness firsthand how consumer behavior, e-commerce strategies, and sustainability practices are shaping the future of retail in Asia.

EMBRACE

Embrace cutting-edge technologies and marketing strategies that are setting new standards in customer experience and operational efficiency.

EVOLVE

Equip yourself with actionable strategies and innovative solutions to adapt and thrive in the fast-evolving retail ecosystem.

SPEAKERS

Edison Choong

Edison Choong

Head of ESG Unit
Malaysia External Trade Development Corporation (MATRADE)

Datuk Wira (Dr.) Haji Ameer Ali Bin Mydin

Datuk Wira (Dr.) Haji Ameer Ali Bin Mydin

Managing Director
Mydin Mohamed Holdings BHD

Adeline Ooi

Adeline Ooi

Manager
YCP Solidiance

Siow Sue Swen

Siow Sue Swen

Group Customer Engagement Manager,
Alpro Pharmacy

Mugilan Chitambram

Mugilan Chitambram

Regional Digital Marketing Manager,
Valiram

William Teh

William Teh

Director - Finance, Human Resource & Legal
Michael Page

Dr. Kasuma Satria Mat Jadi

Dr. Kasuma Satria Mat Jadi

Chief of Human Resources and Director of Corporate Communications
AEON CO. (M) BHD

Ankit Sharma

Ankit Sharma

VP – Retail Solutions - Digital Transformation, Analytics & Data Science
eClerx

Daria​​​ Tulubenskaia

Daria​​​ Tulubenskaia

Partner
Page Executive

Selena Chua

Selena Chua

CEO
WCT Malls Management Sdn Bhd

Shaakir Siraj

Shaakir Siraj

Managing Director
Mydin Mart

Anthony Lee

Anthony Lee

Chief Financial Officer/Executive Director
TF Value-Mart Sdn Bhd

Kimberly Xavier

Kimberly Xavier

Head of Business Strategy
Jaya Grocer

Ngu Heng Sing

Ngu Heng Sing

Head of Consumer & Retail
KPMG Malaysia

Melissa Wong

Melissa Wong

Head of Malls
Lotus Stores (Malaysia) Sdn. Bhd.

Hugo Texier

Hugo Texier

Partner Consumer Goods and Retail Asia
Roland Berger

Quan Yao Peh

Quan Yao Peh

Senior Analyst
Euromonitor International

Yen Thng (Ostwin) Paw

Yen Thng (Ostwin) Paw

Sustainability & Impact Officer of Alpro Pharmacy
CEO of Alpro Foundation

Mário Braz de Matos

Mário Braz de Matos

Co-Founder and Managing Partner
Flying Fish Lab

Matej Urban

Matej Urban

Regional Director
Zalora

Prawn Cheng

Prawn Cheng

Chief Merchandising and Marketing Officer,
Presto

Yau Chuan Ng

Yau Chuan Ng

Chief Marketing Officer
Tealive

AGENDA

8:30 - 9:00 AM REGISTRATION


9:05 - 9:10 AM Welcome Remarks

  • Tim Charlton, Publisher, Retail Asia

9:10 - 9:25 AM Opening Session 

  • Edison Choong, Head of ESG Unit, Malaysia External Trade Development Corporation (MATRADE))

9:25 - 9:45 AM Keynote Speaker 


9:45 - 10:05 AM CEO Fireside chat: Retail Branding: Building and Sustaining Brand Loyalty

  • Datuk Wira (Dr.) Haji Ameer Ali Bin, Mydin Managing Director, Mydin Mohamed Holdings BHD

10:05 - 10:35 AM Panel Session 1: Cultivating Brand Loyalty: Strategies for Sustainable Customer Engagement

Moderator: 

  • Adeline Ooi, Manager, YCP Solidiance

Panelist:

  • Siow Sue Swen, Group Customer Engagement Manager, Alpro Pharmacy
  • Mugilan Chitambram, Founder & Director, TechLab Ecommerce Marketing Sdn Bhd

10:35 -11:15 AM COFFEE BREAK


11:15 - 11:35 AM Speaker 4

  • William Teh Director - Finance, Human Resource & Legal Michael Page

11:35 - 11:55 AM Speaker 5:  Strategy for Success - Giving Wheels To The Central Pillar

  • Dr. Kasuma Satria Mat Jadi, Chief of Human Resources and Director of Corporate Communications, AEON CO. (M) BHD

11:55 - 12:15 PM Speaker 6

  • Ankit Sharma, VP – Retail Solutions - Digital Transformation, Analytics & Data Science, eClerx

12:15 - 12:45 PM Panel Session 2: Next-Generation Retail Strategies: Embracing Evolving Consumer Preferences

Moderator: 

  • Daria​​​ Tulubenskaia, Partner, Page Executive

Panelist:

  • Shaakir Siraj, Managing Director, Mydin Mart
  • Selena Chua, CEO, WCT Malls Management Sdn Bhd
  • Anthony Lee, Chief Financial Officer/Executive Director, TF Value-Mart Sdn Bhd
  • Kimberly Xavier, Head of Business Strategy, Jaya Grocer

12:45 - 2:00 PM MIDDAY BREAK


2:00 - 2:20 PM Speaker 7: Seamless Commerce: Redefining the Future of Retail

  • Ngu Heng Sing, Head of Consumer & Retail, KPMG Malaysia

2:20 - 2:40 PM Speaker 8

  • Melissa Wong, Head of Malls, Lotus Stores (Malaysia) Sdn. Bhd.

2:40 - 3:00 PM Speaker 9: Digitalization of in-store customer experiences

  • Hugo Texier, Partner Consumer Goods and Retail Asia, Roland Berger

3:00 - 3:40 PM COFFEE BREAK


3:40 - 4:00 PM Speaker 10:  Digital and Beyond: Reimagining Retail Priorities in Southeast Asia 

  • Quan Yao Peh, Senior Analyst, Euromonitor International

4:00 - 4:20 PM Speaker 11: Customer Journey and Brand Identity through ESG Initiatives

  • Yen Thng (Ostwin) Paw, Sustainability & Impact Officer of Alpro Pharmacy, CEO of Alpro Foundation

4:20 - 4:50 PM Panel Session 3: E-commerce Innovation: Navigating the Digital Frontier for Enhanced Customer Engagement

Moderator:

  • Mario Braz de Matos, Co-Founder and Managing Partner, Flying Fish Lab

Panelist:

  • Matej Urban, Regional Director, Zalora
  • Prawn Cheng, Chief Merchandising and Marketing Officer, Presto
  • Yau Chuan Ng, Chief Marketing Officer, Tealive

5:00 PM END OF PROGRAM

For inquiries, reach us at

For more details, contact:

Retail Asia Events Team

+65 31581386

[email protected]

SPEAKERS

Edison Choong

Edison Choong

Head of ESG Unit
Malaysia External Trade Development Corporation (MATRADE)

Datuk Wira (Dr.) Haji Ameer Ali Bin Mydin

Datuk Wira (Dr.) Haji Ameer Ali Bin Mydin

Managing Director
Mydin Mohamed Holdings BHD

Adeline Ooi

Adeline Ooi

Manager
YCP Solidiance

Siow Sue Swen

Siow Sue Swen

Group Customer Engagement Manager,
Alpro Pharmacy

Mugilan Chitambram

Mugilan Chitambram

Regional Digital Marketing Manager,
Valiram

William Teh

William Teh

Director - Finance, Human Resource & Legal
Michael Page

Dr. Kasuma Satria Mat Jadi

Dr. Kasuma Satria Mat Jadi

Chief of Human Resources and Director of Corporate Communications
AEON CO. (M) BHD

Ankit Sharma

Ankit Sharma

VP – Retail Solutions - Digital Transformation, Analytics & Data Science
eClerx

Daria​​​ Tulubenskaia

Daria​​​ Tulubenskaia

Partner
Page Executive

Selena Chua

Selena Chua

CEO
WCT Malls Management Sdn Bhd

Shaakir Siraj

Shaakir Siraj

Managing Director
Mydin Mart

Anthony Lee

Anthony Lee

Chief Financial Officer/Executive Director
TF Value-Mart Sdn Bhd

Kimberly Xavier

Kimberly Xavier

Head of Business Strategy
Jaya Grocer

Ngu Heng Sing

Ngu Heng Sing

Head of Consumer & Retail
KPMG Malaysia

Melissa Wong

Melissa Wong

Head of Malls
Lotus Stores (Malaysia) Sdn. Bhd.

Hugo Texier

Hugo Texier

Partner Consumer Goods and Retail Asia
Roland Berger

Quan Yao Peh

Quan Yao Peh

Senior Analyst
Euromonitor International

Yen Thng (Ostwin) Paw

Yen Thng (Ostwin) Paw

Sustainability & Impact Officer of Alpro Pharmacy
CEO of Alpro Foundation

Mário Braz de Matos

Mário Braz de Matos

Co-Founder and Managing Partner
Flying Fish Lab

Matej Urban

Matej Urban

Regional Director
Zalora

Prawn Cheng

Prawn Cheng

Chief Merchandising and Marketing Officer,
Presto

Yau Chuan Ng

Yau Chuan Ng

Chief Marketing Officer
Tealive

Awards Highlights

Here’s why you shouldn’t miss the Retail Asia Forum 2024 in Kuala Lumpur

May 03, 2024
Categories:
Co-Written / Partner

Don't miss this pivot point for retailers, driving growth and redefining consumer experiences in one of the world's most dynamic retail environments.


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