Retail Asia Forum - Ho Chi Minh - March 14, 2024

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March 14, 2024 | 8:30 AM to 5:00 PM | Pullman Saigon Centre

Overview 2024 Retail Asia Forum - Ho Chi Minh

Join the revolution of retail at the Retail Asia Forum 2024, where the brightest minds in the retail industry gather to explore and share the future of shopping in Asia. This signature event series serves as the incubator for the latest trends, technologies, and tactics that are revolutionizing retail from the streets of Tokyo to the online markets of Southeast Asia.

Starting with the historic inaugural event in the vibrant markets of Ho Chi Minh on March 14, the forum sweeps through the heart of Asia's shopping capitals — taking the stage in Bangkok on April 25, capturing the unique retail blend of Jakarta on May 16, showcasing the digital evolution of Kuala Lumpur on June 27, and wrapping up with the bustling retail innovation in Manila on October 3.

The Retail Asia Forum 2024 is not just an event—it's a strategic pivot point for retailers aiming to capture the hearts and wallets of a diverse and dynamic Asian consumer base.

Book your passage to the epicenter of retail transformation. Be among the select to redefine consumer experiences and drive unprecedented growth in one of the world's most exciting retail landscapes.

Venue: Pullman Saigon Centre

Event Day
Mar 14, 2024

Why the Retail Asia Forum 2024 is the must-attend event:

ENGAGE

Connect with industry leaders, retail pioneers, and brand visionaries. Build invaluable relationships through interactive workshops and networking breaks.

EXPLORE

Experience retail reinvention with live case studies and immersive sessions. Witness firsthand how consumer behavior, e-commerce strategies, and sustainability practices are shaping the future of retail in Asia.

EMBRACE

Embrace cutting-edge technologies and marketing strategies that are setting new standards in customer experience and operational efficiency.

EVOLVE

Equip yourself with actionable strategies and innovative solutions to adapt and thrive in the fast-evolving retail ecosystem.

SPEAKERS

Sibojyoti Chatterjee

Sibojyoti Chatterjee

General Director
KFC

Rakesh Mani

Rakesh Mani

Partner
PwC

Hoa Pham Thi Ngoc

Hoa Pham Thi Ngoc

Senior Manager
PwC Vietnam

Sébastien Gil

Sébastien Gil

Senior Manager
Bain & Company

Anh Duc Nguyen

Anh Duc Nguyen

Group Chief Executive Officer
Saigon Co.op

Representative

Representative

AEON Vietnam

Cuc Anh Nguyen

Cuc Anh Nguyen

Senior Director
Alvarez and Marsal

Thuc Le

Thuc Le

Managing Director
Guardian Vietnam

Fred Trat

Fred Trat

Chief Marketing Officer
FamilyMart

Lam Thi Ngoc Hao

Lam Thi Ngoc Hao

Partner, Head of Clients and Markets cum Head of Business Transformation
KPMG

Chi Ly

Chi Ly

Director
YCP Solidiance

Tran Nguyen Phi Long

Tran Nguyen Phi Long

Head of Retail Marketing
PNJ Group

James Kershek

James Kershek

CEO
Sonkim Retail

Hai Tran Thanh

Hai Tran Thanh

General Manager
The Hour Glass Vietnam

Hoang Hang

Hoang Hang

Director Of Ecommerce
Ninomaxx

AGENDA

8:30 - 9:00 AM REGISTRATION


9:00 - 9:05 AM Welcome Remarks

  • Tim Charlton, Publisher, Retail Asia

9:05 - 9:25 AM Keynote Speaker 

  • Sébastien Gil, Senior Manager, Bain & Company

9:25 - 9:45 AM CEO Fireside Chat

  • Anh Duc Nguyen, Group Chief Executive Officer, Saigon Co.op

9:45 - 10:05 AM Speaker 3

  • Representative, AEON Vietnam

10:05 - 10:35 AM Panel Session 1: Taking Advantage of Digital Transformation E-commerce


10:35 - 11:05 AM COFFEE BREAK


11:05 - 11:25 AM Speaker 4: The Great Retail Reinvention: Provocations and Success Themes

  • Rakesh Mani, Partner, PwC
  • Hoa Pham Thi Ngoc, Senior Manager, PwC Vietnam

11:25 - 11:45 AM Speaker 5

  • Sibojyoti Chatterjee, General Director, KFC

11:45 - 12:05 PM Speaker 6


12:05 - 12:35 PM Panel Session 2: Omnichannel Retailing: Integrating online and offline customer experiences

Moderator:

  • Cuc Anh Nguyen, Senior Director, Alvarez and Marsal

Panelists:

  • Thuc Le, Managing Director, Guardian Vietnam
  • Hoang Hang, Director Of Ecommerce, Ninomaxx
  • Fred Trat, Chief Marketing Officer, FamilyMart

12:35 - 2:00 PM MIDDAY BREAK


2:00 - 2:15 PM Speaker 7

  • Lam Thi Ngoc Hao. Partner Head of Clients and Markets cum Head of Business Transformation, KPMG 

2:15 - 2:35 PM Speaker 8


2:35 - 2:55 PM Speaker 9

  • Representative, Tiktok

2:55 - 3:25 PM COFFEE BREAK


3:25 - 3:45 PM Speaker 10

  • Chi Ly, Director, YCP Solidiance

3:45 - 4:05 PM Speaker 11


4:05 - 4:35 PM Panel Session 3: Local Consumer Behavior: Understanding the evolving Vietnamese shopper

Panelists:

  • Tran Nguyen Phi Long, Head of Retail Marketing, PNJ Group

5:00 PM END OF PROGRAM

For inquiries, reach us at

For more details, contact:

Retail Asia Events Team

+65 31581386

[email protected]

SPEAKERS

Sibojyoti Chatterjee

Sibojyoti Chatterjee

General Director
KFC

Rakesh Mani

Rakesh Mani

Partner
PwC

Hoa Pham Thi Ngoc

Hoa Pham Thi Ngoc

Senior Manager
PwC Vietnam

Sébastien Gil

Sébastien Gil

Senior Manager
Bain & Company

Anh Duc Nguyen

Anh Duc Nguyen

Group Chief Executive Officer
Saigon Co.op

Representative

Representative

AEON Vietnam

Cuc Anh Nguyen

Cuc Anh Nguyen

Senior Director
Alvarez and Marsal

Thuc Le

Thuc Le

Managing Director
Guardian Vietnam

Fred Trat

Fred Trat

Chief Marketing Officer
FamilyMart

Lam Thi Ngoc Hao

Lam Thi Ngoc Hao

Partner, Head of Clients and Markets cum Head of Business Transformation
KPMG

Chi Ly

Chi Ly

Director
YCP Solidiance

Tran Nguyen Phi Long

Tran Nguyen Phi Long

Head of Retail Marketing
PNJ Group

James Kershek

James Kershek

CEO
Sonkim Retail

Hai Tran Thanh

Hai Tran Thanh

General Manager
The Hour Glass Vietnam

Hoang Hang

Hoang Hang

Director Of Ecommerce
Ninomaxx