Retail Asia Summit - Malaysia - April 17, 2025
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Overview Retail Asia Summit - Malaysia - 2025
As the retail sector in Malaysia undergoes significant transformation driven by technology and evolving consumer expectations, Retail Asia presents the Retail Asia Summit - Malaysia taking place on 17 April 2025, to equip industry leaders with the strategies and insights needed to navigate these transformative changes.
Under the theme of "Retail Technology and the Future of Consumer Engagement in Malaysia," the summit will delve into the AI-driven innovations, regulatory developments, and customer-centric initiatives transforming Malaysia's retail industry.
Retail Asia invites you to join this important event and hear from industry leaders as they share insights and strategies essential for navigating the future of retail in Malaysia.
Venue: Grand Ballroom 2, 1st Floor, Renaissance Kuala Lumpur Hotel & Convention Centre, Malaysia
Why the Retail Asia Summit 2025 is the must-attend event:
CONNECT
Network with Malaysia’s leading retail innovators and decision-makers. Build strategic partnerships with key players shaping the future of retail in the country.


EXPLORE
Gain unique insights into Malaysia’s evolving consumer behaviours and regulatory landscape. Learn how local retailers are adapting to emerging trends in AI and e-commerce.
INNOVATE
Discover cutting-edge retail technologies and customer engagement strategies tailored to the Malaysian market. Explore how AI-driven tools are enhancing operational efficiency and customer satisfaction.


THRIVE
Equip your business with actionable strategies to stay competitive in Malaysia’s dynamic retail environment. Leverage insights to drive growth and adapt to the industry’s rapid digital transformation.
SPEAKERS


Opal Wu
Associate Partner
McKinsey & Company

Associate Partner
McKinsey & Company


Andrea Carnino
Principal Consultant
Argon & Co

Principal Consultant
Argon & Co
Andrea is a global procurement and consulting leader with a passion for retail, innovation and making supply chains work smarter. Having covered roles across three continents, Andrea worked on some of the world’s most iconic brands, including Ferrero, Reckitt Benckiser and Woolworths.
With a deep love for the retail and FMCG world, Andrea understands what it takes to keep shelves stocked, products moving and customers happy. For him, Procurement isn’t just about numbers - it’s about partnerships, strategy and making bold moves that drive real impact. From cutting costs to driving sustainability, he thrives on finding creative solutions that make businesses stronger and more agile.
Andrea is always on the lookout for new ways to push boundaries, embrace technology and create value that goes beyond just cost savings.


Phillip Yong
Head of AEON Ventures
AEON Malaysia

Head of AEON Ventures
AEON Malaysia
Phillip is a strategic leader in retail innovation, currently serving as Head of Ventures at AEON, where he drives new business growth, innovation, and strategic investments.
With over 15 years of experience spanning corporate, entrepreneurship, and investment banking roles, Phillip brings a unique blend of strategic foresight with executional expertise to scale businesses and shape industry trends. He played a pivotal role in structuring and launching AEON’s Corporate Venture Capital arm, aligning investment strategy with retail innovation.
As a professional scuba diver and amateur golfer, Phillip embraces challenges both in and out of the workplace, reflecting his passion for exploration, precision, and continuous growth.


Yen Thng (Ostwin) Paw
Sustainability & Impact Officer
Alpro Pharmacy
CEO
Alpro Foundation

Sustainability & Impact Officer
Alpro Pharmacy
CEO
Alpro Foundation


Sharon Choe
Head of Digital
Baskin-Robbins

Head of Digital
Baskin-Robbins
Sharon is a digital marketing strategist with a strong track record in eCommerce growth, CRM, and omnichannel marketing for brands like Baskin-Robbins and KFC. She focuses on leveraging data-driven strategies to enhance customer engagement and drive business growth in the digital space. In her free time, she travels down the rabbit hole of pop culture trivia and plays Sudoku.


Rakesh Mani
Partner
PwC

Partner
PwC


Cheah Lee Sun
Director
SPX Express

Director
SPX Express


Sachin Suresh
Business Head (South East Asia) - Babyshop
Landmark Group

Business Head (South East Asia) - Babyshop
Landmark Group


Ben Chin
Head of Digital Business
Jaya Grocer

Head of Digital Business
Jaya Grocer


Hugo Texier
Partner Consumer Goods and Retail Asia
Roland Berger

Partner Consumer Goods and Retail Asia
Roland Berger


Nur Azre Abdul Aziz
Director of Strategic Partnerships
TikTok Shop Malaysia

Director of Strategic Partnerships
TikTok Shop Malaysia
Nur Azre is the Director of Strategic Partnerships at TikTok Shop Malaysia, championing initiatives that empower micro, small, and medium-sized enterprises (MSMEs) through strategic collaborations with government agencies, industry partners, and community organizations.
A key milestone of this effort is the investment of nearly RM3 million to operate and build TikTok Shop LIVE Hubs across Malaysia, in partnership with TEKUN Nasional, to lower the barrier of entry for local entrepreneurs to create quality content and build engaged communities online through e-commerce.
Nur Azre also spearheads the #JomLokal initiative Shop, which aims to support local businesses through enhanced awareness, dedicated training, and special voucher injections that accelerate the growth of homegrown brands and MSMEs on TikTok Shop.
To date, her team at TikTok Shop Malaysia has uplifted thousands of local MSMEs, equipping them with the tools and knowledge to thrive in the evolving digital commerce landscape.
She remains dedicated to shaping the future of Malaysia’s e-commerce ecosystem, ensuring that local MSMEs —whether emerging entrepreneurs or established brands — can scale sustainably, reach new audiences, and maximize their growth potential on TikTok Shop.


Jane Lattimore
Group Service Line Leader – Market Strategy & Understanding, Innovation & Public Affairs
Ipsos Malaysia

Group Service Line Leader – Market Strategy & Understanding, Innovation & Public Affairs
Ipsos Malaysia


Yuichi Ota
Partner
YCP

Partner
YCP


Azwan Ahimmat
Director of Property & Finance, Director of Marketing & Customer Experience
Mydin Mohamed Holdings Bhd

Director of Property & Finance, Director of Marketing & Customer Experience
Mydin Mohamed Holdings Bhd
Azwan Ahimmat is an executive leader with dual directorial roles at Mydin Mohamed Holdings Berhad (MYDIN), Malaysia's largest homegrown halal wholesale and retail chain. With over 15 years in retail, he has consistently driven operational excellence and strategic growth.
His leadership combines strategic vision with operational expertise to enhance organizational performance, profitability, and customer engagement. Azwan specializes in digital transformation, retail innovation, and customer-centric strategies that have improved MYDIN's brand equity and market position.
He continues to implement advanced technologies and sustainable practices that strengthen MYDIN's competitive advantage while creating long-term value.


Allison Chong
Regional Head of Apparel
ZALORA

Regional Head of Apparel
ZALORA


Azry Rasyeqa Rafflee
Group Head of Customer Experience
FashionValet

Group Head of Customer Experience
FashionValet


Low Ngai Yuen
Chief Merchandise & Marketing Officer
AEON Co.

Chief Merchandise & Marketing Officer
AEON Co.
Agenda
8:30 - 9:00 AM REGISTRATION
9:05 - 9:10 AM Welcome Remarks
- Tim Charlton, Publisher, Retail Asia
9:10 - 9:25 AM Opening Speaker
9:25 - 9:45 AM Keynote Speaker
- Opal Wu, Associate Partner, McKinsey & Company
9:45 - 10:05 AM Speaker 3: Is Omnichannel Just Retail’s Way of Saying ‘We’re Lost’?
- Low Ngai Yuen, Chief Merchandise & Marketing Officer, AEON Co.
10:05 -10:35 AM Panel Session 1: AI-Driven Retail: Enhancing Efficiency and Personalisation
Moderator:
- Andrea Carnino, Principal Consultant, Argon & Co
Panelists:
- Phillip Yong, Head of AEON Ventures, AEON Malaysia
- Yen Thng (Ostwin) Paw, Sustainability & Impact Officer of Alpro Pharmacy, CEO of Alpro Foundation
- Sharon Choe, Head of Digital, Baskin-Robbins
10:35 - 11:15 AM NETWORKING BREAK
11:15 - 11:35 AM Speaker 4
- Rakesh Mani, Partner, PwC
11:35 - 11:55 AM Speaker 5
11:55 - 12:25 PM Panel Session 2: Scaling E-Commerce in Malaysia: Strategies for Long-Term Growth
Panelists:
- Cheah Lee Sun, Director, SPX Express
- Sachin Suresh, Business Head (South East Asia) - Babyshop, Landmark Group
- Ben Chin, Head of Digital Business, Jaya Grocer
12:25 - 2:00 PM MIDDAY BREAK
2:00 - 2:20 PM Speaker 6
- Hugo Texier, Partner Consumer Goods and Retail Asia, Roland Berger
2:20 - 2:40 PM Speaker 7: The Future of E-Commerce: TikTok Shop's Full-Funnel
- Nur Azre Abdul Aziz, Director of Strategic Partnerships, TikTok Shop Malaysia
2:40 - 3:00 PM Speaker 8
- Jane Lattimore, Group Service Line Leader – Market Strategy & Understanding, Innovation & Public Affairs, Ipsos Malaysia
3:00 - 3:30 PM NETWORKING BREAK
3:30 - 3:50 PM Speaker 9
- Yuichi Ota, Partner, YCP
3:50 - 4:10 PM Speaker 10
4:10 - 4:40 PM Panel Session 3: Reinventing Retail Business Models: The Future of Shopping in Malaysia
Moderator:
- Andrea Carnino, Principal Consultant, Argon & Co
Panelists:
- Azwan Ahimmat, Director of Property & Finance, Director of Marketing & Customer Experience, Mydin Mohamed Holdings Bhd
- Allison Chong, Regional Head of Apparel, ZALORA
- Azry Rasyeqa Rafflee, Group Head of Customer Experience, FashionValet
5:00 PM END OF PROGRAM
For inquiries, reach us at
For more details, contact:
Retail Asia Events Team
+65 31581386
SPEAKERS


Opal Wu
Associate Partner
McKinsey & Company

Associate Partner
McKinsey & Company


Andrea Carnino
Principal Consultant
Argon & Co

Principal Consultant
Argon & Co
Andrea is a global procurement and consulting leader with a passion for retail, innovation and making supply chains work smarter. Having covered roles across three continents, Andrea worked on some of the world’s most iconic brands, including Ferrero, Reckitt Benckiser and Woolworths.
With a deep love for the retail and FMCG world, Andrea understands what it takes to keep shelves stocked, products moving and customers happy. For him, Procurement isn’t just about numbers - it’s about partnerships, strategy and making bold moves that drive real impact. From cutting costs to driving sustainability, he thrives on finding creative solutions that make businesses stronger and more agile.
Andrea is always on the lookout for new ways to push boundaries, embrace technology and create value that goes beyond just cost savings.


Phillip Yong
Head of AEON Ventures
AEON Malaysia

Head of AEON Ventures
AEON Malaysia
Phillip is a strategic leader in retail innovation, currently serving as Head of Ventures at AEON, where he drives new business growth, innovation, and strategic investments.
With over 15 years of experience spanning corporate, entrepreneurship, and investment banking roles, Phillip brings a unique blend of strategic foresight with executional expertise to scale businesses and shape industry trends. He played a pivotal role in structuring and launching AEON’s Corporate Venture Capital arm, aligning investment strategy with retail innovation.
As a professional scuba diver and amateur golfer, Phillip embraces challenges both in and out of the workplace, reflecting his passion for exploration, precision, and continuous growth.


Yen Thng (Ostwin) Paw
Sustainability & Impact Officer
Alpro Pharmacy
CEO
Alpro Foundation

Sustainability & Impact Officer
Alpro Pharmacy
CEO
Alpro Foundation


Sharon Choe
Head of Digital
Baskin-Robbins

Head of Digital
Baskin-Robbins
Sharon is a digital marketing strategist with a strong track record in eCommerce growth, CRM, and omnichannel marketing for brands like Baskin-Robbins and KFC. She focuses on leveraging data-driven strategies to enhance customer engagement and drive business growth in the digital space. In her free time, she travels down the rabbit hole of pop culture trivia and plays Sudoku.


Rakesh Mani
Partner
PwC

Partner
PwC


Cheah Lee Sun
Director
SPX Express

Director
SPX Express


Sachin Suresh
Business Head (South East Asia) - Babyshop
Landmark Group

Business Head (South East Asia) - Babyshop
Landmark Group


Ben Chin
Head of Digital Business
Jaya Grocer

Head of Digital Business
Jaya Grocer


Hugo Texier
Partner Consumer Goods and Retail Asia
Roland Berger

Partner Consumer Goods and Retail Asia
Roland Berger


Nur Azre Abdul Aziz
Director of Strategic Partnerships
TikTok Shop Malaysia

Director of Strategic Partnerships
TikTok Shop Malaysia
Nur Azre is the Director of Strategic Partnerships at TikTok Shop Malaysia, championing initiatives that empower micro, small, and medium-sized enterprises (MSMEs) through strategic collaborations with government agencies, industry partners, and community organizations.
A key milestone of this effort is the investment of nearly RM3 million to operate and build TikTok Shop LIVE Hubs across Malaysia, in partnership with TEKUN Nasional, to lower the barrier of entry for local entrepreneurs to create quality content and build engaged communities online through e-commerce.
Nur Azre also spearheads the #JomLokal initiative Shop, which aims to support local businesses through enhanced awareness, dedicated training, and special voucher injections that accelerate the growth of homegrown brands and MSMEs on TikTok Shop.
To date, her team at TikTok Shop Malaysia has uplifted thousands of local MSMEs, equipping them with the tools and knowledge to thrive in the evolving digital commerce landscape.
She remains dedicated to shaping the future of Malaysia’s e-commerce ecosystem, ensuring that local MSMEs —whether emerging entrepreneurs or established brands — can scale sustainably, reach new audiences, and maximize their growth potential on TikTok Shop.


Jane Lattimore
Group Service Line Leader – Market Strategy & Understanding, Innovation & Public Affairs
Ipsos Malaysia

Group Service Line Leader – Market Strategy & Understanding, Innovation & Public Affairs
Ipsos Malaysia


Yuichi Ota
Partner
YCP

Partner
YCP


Azwan Ahimmat
Director of Property & Finance, Director of Marketing & Customer Experience
Mydin Mohamed Holdings Bhd

Director of Property & Finance, Director of Marketing & Customer Experience
Mydin Mohamed Holdings Bhd
Azwan Ahimmat is an executive leader with dual directorial roles at Mydin Mohamed Holdings Berhad (MYDIN), Malaysia's largest homegrown halal wholesale and retail chain. With over 15 years in retail, he has consistently driven operational excellence and strategic growth.
His leadership combines strategic vision with operational expertise to enhance organizational performance, profitability, and customer engagement. Azwan specializes in digital transformation, retail innovation, and customer-centric strategies that have improved MYDIN's brand equity and market position.
He continues to implement advanced technologies and sustainable practices that strengthen MYDIN's competitive advantage while creating long-term value.


Allison Chong
Regional Head of Apparel
ZALORA

Regional Head of Apparel
ZALORA


Azry Rasyeqa Rafflee
Group Head of Customer Experience
FashionValet

Group Head of Customer Experience
FashionValet


Low Ngai Yuen
Chief Merchandise & Marketing Officer
AEON Co.

Chief Merchandise & Marketing Officer
AEON Co.