Retail Asia Summit - Malaysia - April 17, 2025
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Overview Retail Asia Summit - Malaysia - 2025
As the retail sector in Malaysia undergoes significant transformation driven by technology and evolving consumer expectations, Retail Asia presents the Retail Asia Summit - Malaysia taking place on 17 April 2025, to equip industry leaders with the strategies and insights needed to navigate these transformative changes.
Under the theme of "Retail Technology and the Future of Consumer Engagement in Malaysia," the summit will delve into the AI-driven innovations, regulatory developments, and customer-centric initiatives transforming Malaysia's retail industry.
Retail Asia invites you to join this important event and hear from industry leaders as they share insights and strategies essential for navigating the future of retail in Malaysia.
Venue: Grand Ballroom 2, 1st Floor, Renaissance Kuala Lumpur Hotel & Convention Centre, Malaysia
Why the Retail Asia Summit 2025 is the must-attend event:
CONNECT
Network with Malaysia’s leading retail innovators and decision-makers. Build strategic partnerships with key players shaping the future of retail in the country.


EXPLORE
Gain unique insights into Malaysia’s evolving consumer behaviours and regulatory landscape. Learn how local retailers are adapting to emerging trends in AI and e-commerce.
INNOVATE
Discover cutting-edge retail technologies and customer engagement strategies tailored to the Malaysian market. Explore how AI-driven tools are enhancing operational efficiency and customer satisfaction.


THRIVE
Equip your business with actionable strategies to stay competitive in Malaysia’s dynamic retail environment. Leverage insights to drive growth and adapt to the industry’s rapid digital transformation.
SPEAKERS


Opal Wu
Associate Partner
McKinsey & Company

Associate Partner
McKinsey & Company


Low Ngai Yuen
Chief Merchandise & Marketing Officer
AEON Co.

Chief Merchandise & Marketing Officer
AEON Co.
Low Ngai Yuen is the Chief Merchandise and Marketing Officer for AEON (M) Co Berhad while serving 2 other public listed companies; GDEX Berhad and OCK Group Berhad. GDEX is a last mile courier services and logistic company while OCK is in the business of telecommunications, network services and renewable energy. She is also a multiple award-winning advocate with an extensive and a proven track record of transformative impact across diverse sectors. President of the 24-year-old Persatuan Kakiseni that champions the arts and its advocacy; she also founded Pertubuhan Pembangunan Kendiri Wanita Dan Gadis, WOMENgirls in 2013; an NGO dedicated to program interventions to remind women as role models to younger girls to achieve their potentials. Yuen’s acclaimed social film on humanity called Orang Itu scored a 10/10 from film critic, Tan Sri Johan Jaafar in The Star and is named the top 5 must watch Malaysian films. This film played on Netflix since 2021 and recently ended its run and the film is now travelling. Currently Yuen is also a member on the Pahang Economic Advisory Council 2024/5; Deputy Chair on the National Cultural Council 2025/7 (MAKEN) as well as the Steering Committee of the 30% Club Malaysia.


Andrea Carnino
Principal Consultant
Argon & Co

Principal Consultant
Argon & Co
Andrea is a global procurement and consulting leader with a passion for retail, innovation and making supply chains work smarter. Having covered roles across three continents, Andrea worked on some of the world’s most iconic brands, including Ferrero, Reckitt Benckiser and Woolworths.
With a deep love for the retail and FMCG world, Andrea understands what it takes to keep shelves stocked, products moving and customers happy. For him, Procurement isn’t just about numbers - it’s about partnerships, strategy and making bold moves that drive real impact. From cutting costs to driving sustainability, he thrives on finding creative solutions that make businesses stronger and more agile.
Andrea is always on the lookout for new ways to push boundaries, embrace technology and create value that goes beyond just cost savings.


Phillip Yong
Head of AEON Ventures
AEON Malaysia

Head of AEON Ventures
AEON Malaysia
Phillip is a strategic leader in retail innovation, currently serving as Head of Ventures at AEON, where he drives new business growth, innovation, and strategic investments.
With over 15 years of experience spanning corporate, entrepreneurship, and investment banking roles, Phillip brings a unique blend of strategic foresight with executional expertise to scale businesses and shape industry trends. He played a pivotal role in structuring and launching AEON’s Corporate Venture Capital arm, aligning investment strategy with retail innovation.
As a professional scuba diver and amateur golfer, Phillip embraces challenges both in and out of the workplace, reflecting his passion for exploration, precision, and continuous growth.


Yen Thng (Ostwin) Paw
Sustainability & Impact Officer
Alpro Pharmacy
CEO
Alpro Foundation

Sustainability & Impact Officer
Alpro Pharmacy
CEO
Alpro Foundation


Sharon Choe
Head of Digital
Baskin-Robbins

Head of Digital
Baskin-Robbins
Sharon is a digital marketing strategist with a strong track record in eCommerce growth, CRM, and omnichannel marketing for brands like Baskin-Robbins and KFC. She focuses on leveraging data-driven strategies to enhance customer engagement and drive business growth in the digital space. In her free time, she travels down the rabbit hole of pop culture trivia and plays Sudoku.


Rakesh Mani
Partner
PwC

Partner
PwC


Khoo Jie Sheng
SPX Head of Retail and Seller Service
SPX Express

SPX Head of Retail and Seller Service
SPX Express


Sachin Suresh
Business Head (South East Asia) - Babyshop
Landmark Group

Business Head (South East Asia) - Babyshop
Landmark Group


Ben Chin
Head of Digital Business
Jaya Grocer

Head of Digital Business
Jaya Grocer


Hugo Texier
Partner Consumer Goods and Retail Asia
Roland Berger

Partner Consumer Goods and Retail Asia
Roland Berger


Nur Azre Abdul Aziz
Director of Strategic Partnerships
TikTok Shop Malaysia

Director of Strategic Partnerships
TikTok Shop Malaysia
Nur Azre is the Director of Strategic Partnerships at TikTok Shop Malaysia, championing initiatives that empower micro, small, and medium-sized enterprises (MSMEs) through strategic collaborations with government agencies, industry partners, and community organizations.
A key milestone of this effort is the investment of nearly RM3 million to operate and build TikTok Shop LIVE Hubs across Malaysia, in partnership with TEKUN Nasional, to lower the barrier of entry for local entrepreneurs to create quality content and build engaged communities online through e-commerce.
Nur Azre also spearheads the #JomLokal initiative Shop, which aims to support local businesses through enhanced awareness, dedicated training, and special voucher injections that accelerate the growth of homegrown brands and MSMEs on TikTok Shop.
To date, her team at TikTok Shop Malaysia has uplifted thousands of local MSMEs, equipping them with the tools and knowledge to thrive in the evolving digital commerce landscape.
She remains dedicated to shaping the future of Malaysia’s e-commerce ecosystem, ensuring that local MSMEs —whether emerging entrepreneurs or established brands — can scale sustainably, reach new audiences, and maximize their growth potential on TikTok Shop.


Jane Lattimore
Group Service Line Leader – Market Strategy & Understanding, Innovation & Public Affairs
Ipsos Malaysia

Group Service Line Leader – Market Strategy & Understanding, Innovation & Public Affairs
Ipsos Malaysia


Yuichi Ota
Partner
YCP

Partner
YCP
Yuichi is our YCP Partner based in Vietnam. He has a proven track record of providing management consulting support and M&A support mainly to Japanese and Chinese companies. In the area of management consulting, he has provided a wide range of support, including, but not limited to, business strategy development, market entry strategy development, market competition research, process improvement, and organizational optimization. For M&A support, he has been involved in a wide range of projects, including financial advisory, business due diligence, pre-closing, and PMO in pre-closing and PMI. Prior to joining the YCP Group, he was selected as a member of GE's Leadership Program (EEDP), where he led new businesses from start-up to sale.


Selena Chua
CEO
WCT Malls Management

CEO
WCT Malls Management
Ms. Selena Chua joined WCT Group as the Chief Executive Officer for malls management on 3 April 2017. She holds a Bachelor of Science (Estate Management) (Honours) from the National University of Singapore.
Ms. Selena Chua oversees all the malls in WCT’s portfolio i.e. Paradigm Mall In Petaling Jaya, Bukit Tinggi Shopping Centre in Klang and Paradigm Mall in Johor Bahru. She is also involved in the planning and development/purchase of new malls for the Group. She has more than 30 years of retail leasing planning and operation experience. Prior to joining WCT Group, she was the Managing Director/Retail Director with Synergistic Retail Consultancy and Management Pte Ltd. She was also the General Manager of John Little Department Store (“John Little”) and was responsible for the performance and growth of the business in Singapore and the region. Prior to joining John Little, she was the Head of Group Retail Leasing Singapore at CapitaLand Retail Limited for 9 years, the Leasing Manager of Scotts Shopping Centre and was also with CB Richard Ellis (Pte) Ltd’s Retail Department for 4 years. She also took care of the operations of Parkway Parade Shopping Mall for 2 years. Some of the malls she was involved in includes Ion Singapore, Raffles City Singapore, Raffles City Shanghai, Plaza Singapura, Tampines Mall, Junction 8, IMM. Ms Selena was part of the team that listed the 1st retail REIT in Singapore.


Azwan Ahimmat
Director of Property & Finance, Director of Marketing & Customer Experience
Mydin Mohamed Holdings Bhd

Director of Property & Finance, Director of Marketing & Customer Experience
Mydin Mohamed Holdings Bhd
Azwan Ahimmat is an executive leader with dual directorial roles at Mydin Mohamed Holdings Berhad (MYDIN), Malaysia's largest homegrown halal wholesale and retail chain. With over 15 years in retail, he has consistently driven operational excellence and strategic growth.
His leadership combines strategic vision with operational expertise to enhance organizational performance, profitability, and customer engagement. Azwan specializes in digital transformation, retail innovation, and customer-centric strategies that have improved MYDIN's brand equity and market position.
He continues to implement advanced technologies and sustainable practices that strengthen MYDIN's competitive advantage while creating long-term value.


Allison Chong
Regional Head of Apparel
ZALORA

Regional Head of Apparel
ZALORA


Azry Rasyeqa Rafflee
Group Head of Customer Experience
FashionValet

Group Head of Customer Experience
FashionValet
Azry Rasyeqa Rafflee is the Head of Customer Experience for FV Group with 11 years of experience working in Hospitality Industry for YTL Hotels, where she gained experiences, skills and knowledge in a world where Customer comes First, Integrity and Honesty as well as Innovation is a key value in driving phenomenal customer experiences to deliver the best services for customers at all ages.
My personal work philosophy, “Work is very important to me because I do enjoy doing things either helping someone or potentially change someone’s life no matter how small or petty it can be.”
I enjoy learning new things, and making mistakes because that is where I discover new strength and weaknesses of myself and what I am capable of.
To be able to help both internal and external customers through challenges in life gives me a sense of purpose in my work. Whenever I face challenges at work or with someone, I use the motivation I get from helping others to push myself and be a better version of myself. I enjoy listening to other too because they are my best Teacher! Working with others helps me thrive in the workplace and I would consider myself a team-oriented person for any give projects or daily work.
Agenda
8:30 - 9:00 AM REGISTRATION
9:05 - 9:10 AM Welcome Remarks
- Simon Hyett, Contributing Editor, Retail Asia
9:10 - 9:25 AM Opening Speaker
9:25 - 9:45 AM Keynote Speaker
- Opal Wu, Associate Partner, McKinsey & Company
9:45 - 10:05 AM Speaker 3: Is Omnichannel Just Retail’s Way of Saying ‘We’re Lost’?
- Low Ngai Yuen, Chief Merchandise & Marketing Officer, AEON Co.
10:05 -10:35 AM Panel Session 1: AI-Driven Retail: Enhancing Efficiency and Personalisation
Moderator:
- Andrea Carnino, Principal Consultant, Argon & Co
Panelists:
- Phillip Yong, Head of AEON Ventures, AEON Malaysia
- Yen Thng (Ostwin) Paw, Sustainability & Impact Officer of Alpro Pharmacy, CEO of Alpro Foundation
- Sharon Choe, Head of Digital, Baskin-Robbins
10:35 - 11:15 AM NETWORKING BREAK
11:15 - 11:35 AM Speaker 4
- Rakesh Mani, Partner, PwC
11:35 - 11:55 AM Speaker 5
11:55 - 12:25 PM Panel Session 2: Scaling E-Commerce in Malaysia: Strategies for Long-Term Growth
Panelists:
- Khoo Jie Sheng, SPX Head of Retail and Seller Service, SPX Express
- Sachin Suresh, Business Head (South East Asia) - Babyshop, Landmark Group
- Ben Chin, Head of Digital Business, Jaya Grocer
12:25 - 2:00 PM MIDDAY BREAK
2:00 - 2:20 PM Speaker 6
- Hugo Texier, Partner Consumer Goods and Retail Asia, Roland Berger
2:20 - 2:40 PM Speaker 7: The Future of E-Commerce: TikTok Shop's Full-Funnel
- Nur Azre Abdul Aziz, Director of Strategic Partnerships, TikTok Shop Malaysia
2:40 - 3:00 PM Speaker 8
- Jane Lattimore, Group Service Line Leader – Market Strategy & Understanding, Innovation & Public Affairs, Ipsos Malaysia
3:00 - 3:30 PM NETWORKING BREAK
3:30 - 3:50 PM Speaker 9: Malaysia’s Retail Market from a Global Perspective
- Yuichi Ota, Partner, YCP
3:50 - 4:10 PM Speaker 10
- Selena Chua, CEO, WCT Malls Management
4:10 - 4:40 PM Panel Session 3: Reinventing Retail Business Models: The Future of Shopping in Malaysia
Moderator:
- Andrea Carnino, Principal Consultant, Argon & Co
Panelists:
- Azwan Ahimmat, Director of Property & Finance, Director of Marketing & Customer Experience, Mydin Mohamed Holdings Bhd
- Allison Chong, Regional Head of Apparel, ZALORA
- Azry Rasyeqa Rafflee, Group Head of Customer Experience, FashionValet
5:00 PM END OF PROGRAM
For inquiries, reach us at
For more details, contact:
Retail Asia Events Team
+65 31581386
SPEAKERS


Opal Wu
Associate Partner
McKinsey & Company

Associate Partner
McKinsey & Company


Low Ngai Yuen
Chief Merchandise & Marketing Officer
AEON Co.

Chief Merchandise & Marketing Officer
AEON Co.
Low Ngai Yuen is the Chief Merchandise and Marketing Officer for AEON (M) Co Berhad while serving 2 other public listed companies; GDEX Berhad and OCK Group Berhad. GDEX is a last mile courier services and logistic company while OCK is in the business of telecommunications, network services and renewable energy. She is also a multiple award-winning advocate with an extensive and a proven track record of transformative impact across diverse sectors. President of the 24-year-old Persatuan Kakiseni that champions the arts and its advocacy; she also founded Pertubuhan Pembangunan Kendiri Wanita Dan Gadis, WOMENgirls in 2013; an NGO dedicated to program interventions to remind women as role models to younger girls to achieve their potentials. Yuen’s acclaimed social film on humanity called Orang Itu scored a 10/10 from film critic, Tan Sri Johan Jaafar in The Star and is named the top 5 must watch Malaysian films. This film played on Netflix since 2021 and recently ended its run and the film is now travelling. Currently Yuen is also a member on the Pahang Economic Advisory Council 2024/5; Deputy Chair on the National Cultural Council 2025/7 (MAKEN) as well as the Steering Committee of the 30% Club Malaysia.


Andrea Carnino
Principal Consultant
Argon & Co

Principal Consultant
Argon & Co
Andrea is a global procurement and consulting leader with a passion for retail, innovation and making supply chains work smarter. Having covered roles across three continents, Andrea worked on some of the world’s most iconic brands, including Ferrero, Reckitt Benckiser and Woolworths.
With a deep love for the retail and FMCG world, Andrea understands what it takes to keep shelves stocked, products moving and customers happy. For him, Procurement isn’t just about numbers - it’s about partnerships, strategy and making bold moves that drive real impact. From cutting costs to driving sustainability, he thrives on finding creative solutions that make businesses stronger and more agile.
Andrea is always on the lookout for new ways to push boundaries, embrace technology and create value that goes beyond just cost savings.


Phillip Yong
Head of AEON Ventures
AEON Malaysia

Head of AEON Ventures
AEON Malaysia
Phillip is a strategic leader in retail innovation, currently serving as Head of Ventures at AEON, where he drives new business growth, innovation, and strategic investments.
With over 15 years of experience spanning corporate, entrepreneurship, and investment banking roles, Phillip brings a unique blend of strategic foresight with executional expertise to scale businesses and shape industry trends. He played a pivotal role in structuring and launching AEON’s Corporate Venture Capital arm, aligning investment strategy with retail innovation.
As a professional scuba diver and amateur golfer, Phillip embraces challenges both in and out of the workplace, reflecting his passion for exploration, precision, and continuous growth.


Yen Thng (Ostwin) Paw
Sustainability & Impact Officer
Alpro Pharmacy
CEO
Alpro Foundation

Sustainability & Impact Officer
Alpro Pharmacy
CEO
Alpro Foundation


Sharon Choe
Head of Digital
Baskin-Robbins

Head of Digital
Baskin-Robbins
Sharon is a digital marketing strategist with a strong track record in eCommerce growth, CRM, and omnichannel marketing for brands like Baskin-Robbins and KFC. She focuses on leveraging data-driven strategies to enhance customer engagement and drive business growth in the digital space. In her free time, she travels down the rabbit hole of pop culture trivia and plays Sudoku.


Rakesh Mani
Partner
PwC

Partner
PwC


Khoo Jie Sheng
SPX Head of Retail and Seller Service
SPX Express

SPX Head of Retail and Seller Service
SPX Express


Sachin Suresh
Business Head (South East Asia) - Babyshop
Landmark Group

Business Head (South East Asia) - Babyshop
Landmark Group


Ben Chin
Head of Digital Business
Jaya Grocer

Head of Digital Business
Jaya Grocer


Hugo Texier
Partner Consumer Goods and Retail Asia
Roland Berger

Partner Consumer Goods and Retail Asia
Roland Berger


Nur Azre Abdul Aziz
Director of Strategic Partnerships
TikTok Shop Malaysia

Director of Strategic Partnerships
TikTok Shop Malaysia
Nur Azre is the Director of Strategic Partnerships at TikTok Shop Malaysia, championing initiatives that empower micro, small, and medium-sized enterprises (MSMEs) through strategic collaborations with government agencies, industry partners, and community organizations.
A key milestone of this effort is the investment of nearly RM3 million to operate and build TikTok Shop LIVE Hubs across Malaysia, in partnership with TEKUN Nasional, to lower the barrier of entry for local entrepreneurs to create quality content and build engaged communities online through e-commerce.
Nur Azre also spearheads the #JomLokal initiative Shop, which aims to support local businesses through enhanced awareness, dedicated training, and special voucher injections that accelerate the growth of homegrown brands and MSMEs on TikTok Shop.
To date, her team at TikTok Shop Malaysia has uplifted thousands of local MSMEs, equipping them with the tools and knowledge to thrive in the evolving digital commerce landscape.
She remains dedicated to shaping the future of Malaysia’s e-commerce ecosystem, ensuring that local MSMEs —whether emerging entrepreneurs or established brands — can scale sustainably, reach new audiences, and maximize their growth potential on TikTok Shop.


Jane Lattimore
Group Service Line Leader – Market Strategy & Understanding, Innovation & Public Affairs
Ipsos Malaysia

Group Service Line Leader – Market Strategy & Understanding, Innovation & Public Affairs
Ipsos Malaysia


Yuichi Ota
Partner
YCP

Partner
YCP
Yuichi is our YCP Partner based in Vietnam. He has a proven track record of providing management consulting support and M&A support mainly to Japanese and Chinese companies. In the area of management consulting, he has provided a wide range of support, including, but not limited to, business strategy development, market entry strategy development, market competition research, process improvement, and organizational optimization. For M&A support, he has been involved in a wide range of projects, including financial advisory, business due diligence, pre-closing, and PMO in pre-closing and PMI. Prior to joining the YCP Group, he was selected as a member of GE's Leadership Program (EEDP), where he led new businesses from start-up to sale.


Selena Chua
CEO
WCT Malls Management

CEO
WCT Malls Management
Ms. Selena Chua joined WCT Group as the Chief Executive Officer for malls management on 3 April 2017. She holds a Bachelor of Science (Estate Management) (Honours) from the National University of Singapore.
Ms. Selena Chua oversees all the malls in WCT’s portfolio i.e. Paradigm Mall In Petaling Jaya, Bukit Tinggi Shopping Centre in Klang and Paradigm Mall in Johor Bahru. She is also involved in the planning and development/purchase of new malls for the Group. She has more than 30 years of retail leasing planning and operation experience. Prior to joining WCT Group, she was the Managing Director/Retail Director with Synergistic Retail Consultancy and Management Pte Ltd. She was also the General Manager of John Little Department Store (“John Little”) and was responsible for the performance and growth of the business in Singapore and the region. Prior to joining John Little, she was the Head of Group Retail Leasing Singapore at CapitaLand Retail Limited for 9 years, the Leasing Manager of Scotts Shopping Centre and was also with CB Richard Ellis (Pte) Ltd’s Retail Department for 4 years. She also took care of the operations of Parkway Parade Shopping Mall for 2 years. Some of the malls she was involved in includes Ion Singapore, Raffles City Singapore, Raffles City Shanghai, Plaza Singapura, Tampines Mall, Junction 8, IMM. Ms Selena was part of the team that listed the 1st retail REIT in Singapore.


Azwan Ahimmat
Director of Property & Finance, Director of Marketing & Customer Experience
Mydin Mohamed Holdings Bhd

Director of Property & Finance, Director of Marketing & Customer Experience
Mydin Mohamed Holdings Bhd
Azwan Ahimmat is an executive leader with dual directorial roles at Mydin Mohamed Holdings Berhad (MYDIN), Malaysia's largest homegrown halal wholesale and retail chain. With over 15 years in retail, he has consistently driven operational excellence and strategic growth.
His leadership combines strategic vision with operational expertise to enhance organizational performance, profitability, and customer engagement. Azwan specializes in digital transformation, retail innovation, and customer-centric strategies that have improved MYDIN's brand equity and market position.
He continues to implement advanced technologies and sustainable practices that strengthen MYDIN's competitive advantage while creating long-term value.


Allison Chong
Regional Head of Apparel
ZALORA

Regional Head of Apparel
ZALORA


Azry Rasyeqa Rafflee
Group Head of Customer Experience
FashionValet

Group Head of Customer Experience
FashionValet
Azry Rasyeqa Rafflee is the Head of Customer Experience for FV Group with 11 years of experience working in Hospitality Industry for YTL Hotels, where she gained experiences, skills and knowledge in a world where Customer comes First, Integrity and Honesty as well as Innovation is a key value in driving phenomenal customer experiences to deliver the best services for customers at all ages.
My personal work philosophy, “Work is very important to me because I do enjoy doing things either helping someone or potentially change someone’s life no matter how small or petty it can be.”
I enjoy learning new things, and making mistakes because that is where I discover new strength and weaknesses of myself and what I am capable of.
To be able to help both internal and external customers through challenges in life gives me a sense of purpose in my work. Whenever I face challenges at work or with someone, I use the motivation I get from helping others to push myself and be a better version of myself. I enjoy listening to other too because they are my best Teacher! Working with others helps me thrive in the workplace and I would consider myself a team-oriented person for any give projects or daily work.