Retail Asia Summit 2023

Connie Kwok is an Expert Partner and a member of Bain & Company’s Retail practice.  

She has more than 15 years of experience in industry, consulting, and startup roles, specializing in e-commerce, digital innovation and transformation, product management, automation, and strategic partnerships. Her client portfolio spans retail product categories, including consumer electronics, toys, FMCG, grocery, and media. 

She began her career as a consultant at Bain & Company and most recently served as a general manager and technical advisor at Amazon. 

Connie holds an M.Sc. in Management from the London School of Economics and a B.A. (Hons) Philosophy, Politics, and Economics from the University of Oxford. 

Sarah is a Manager based in YCP Solidiance’s Singapore office, bringing over five years of extensive consulting experience throughout Southeast Asia. Her expertise spans a range of areas, including post-merger integration (PMI), new business development, and the formulation and execution of effective business strategies. Sarah has been instrumental in leading various projects, where she has been deployed to companies across different sectors, including mid to large-sized firms in the consumer goods and B2B industries. She holds a Bachelor of Business Administration from the National University of Singapore.

Achint Setia is the Chief Revenue and Marketing Officer (CRMO) at ZALORA. In his dual roles, he leads ZALORA’s Cluster business across Singapore, Malaysia, Hong Kong and Taiwan in addition to leading the Revenue and Marketing function across the ZALORA group.

Dynamic and entrepreneurial, Achint brings with him over 17 years of experience in scaling businesses in consumer tech and media. As an avid speaker and passionate storyteller, he brings bottom-up business building expertise in consumer tech and media with cross-functional experience in analytics, marketing, operations, strategy, content and product development. Prior to joining ZALORA, he took on multiple leadership roles at Indian fashion e-commerce platform, Myntra, where he headed the company's marketing and social commerce business. Achint has also held senior roles at other notable companies such as Senior Vice President and Head of Digital Ventures at leading Indian media house, Viacom18 Media, and as a management consultant at global management consulting firm, McKinsey & Company.

Achint is an alumnus of Stanford’s Graduate School of Business LEAD Program, with a MBA from the Indian School of Business, and holds a Bachelor's degree in Computer Engineering from Netaji Subhas Institute of Technology (NSIT), University of Delhi. Outside of work, he enjoys reading philosophy, playing tabla, and bingeing sci-fi content.

Matty Lin is the General Manager, Global Business Solutions, at TikTok Southeast Asia. Matty is a global business leader with over 15 years of experience in the advertising and technology industry. He has held various leadership roles across sales, business development and sales enablement functions. 

Matty is a tenured TikToker. He joined Bytedance in 2018 and spent the first five years building and scaling US sales organisation and global business operations based in New York. He moved to Singapore in 2023 to lead the Southeast Asia Ads business, focusing on building and strengthening relationships with brands, agencies and partners to drive revenue growth and business success.

Julien has over 25 years of experience in management consulting, with a focus on consumer goods and retail industries. He is now a Senior Partner with global consulting firm Roland Berger, based in Singapore, and serves clients across South-East Asia and China.

Prior to joining Roland Berger, Julien held several leadership roles in the management consulting industry in Asia. Over his consulting career, he has delivered projects across Europe and Asia, gradually concentrating on fast-growing consumer markets.

From 2006 to 2009, he worked as a principal consultant in Mumbai to one of the world's fastest and most ambitious retail rollouts in the world, bringing to life a retail network to over 1,300 stores in just 18 months — all from scratch. Over the last 10 years, he has worked closely with global sports brands, luxury, and cosmetics brands in the design of their growth strategies in the Chinese eCommerce market and has advised leading Asia retailers in the redesign of their growth strategies, store formats, and operating models.

Julien holds master’s degrees from the École Centrale de Lyon and ESSEC Business School in Paris and attended the Advanced Management Program at Harvard Business School.

Rakesh leads the Consumer Markets practice in South East Asia in PwC’s Strategy& practice, based in Kuala Lumpur –and leads the (x-sector) Strategy& team in Malaysia and Vietnam. He brings 15+ years experience serving Corporate, PE and Trading House clients in the Retail, Consumer and Leisure sectors on Strategy (revenue management, route-to-market, channel and pricing optimization);M&A/Deals (portfolio strategy, diligence, post-deal value creation, integration)and Transformation (sustainability and organizational structure) topics –typically working with executives on the Board and across the C-suite (in Finance, Strategy, Commercial).He serves large multinational accounts (examples: F&B, Tobacco, Cosmetics)on Strategy topics and in account leadership –building & deepening C-level relationships; marshalling firm engagement on local priorities; sharing global best practices and driving coordination and capability exchange with international teams. He also serves as the Asia-Pacific account leader (across all lines of service) for two of PwC’s largest global priority accounts in the Consumer Products sector.Earlier, in Japan and the U.S., he served marquee global clients on Strategy and Transformation initiatives. He was part of the founding team of PwC’s U.S. Deals Strategy practice, where he advised PEs and Trading Houses on portfolio strategy, M&A diligence and execution and also, on rapid post-deal value creation. Prior to joining PwC, Rakesh worked across multiple sectors –from investment banking and capital markets (J.P. Morgan, Deutsche Bank), to non-profit (Teach For India) and international development (Asian Development Bank). Rakesh holds an MBA degree (Strategy, Finance) from the Kellogg School of Management, and a BS degree (Actuarial Science, Finance) from New York University. He was named a Global Shaper by the World Economic Forum in 2013.

Relevant project leadership:

• Advised the board of a U.S. beverage alcohol player on extending into a new spirits category –defined target business profile, built unconstrained views on attractive pockets, evaluated capability strengths and gaps, prioritized ways-to-play and presented a phased roadmap to launch and grow, including investment and M&A plans (growth strategy)
• Led the diligence and subsequent integration of a major U.S. acquisition for a global tobacco player –and later advised on strategy and M&A efforts for the development of their reduced risk portfolio, serving the C-suite (growth strategy)
• Supported an FMCG leader in Japan with developing an effective direct-to-consumer strategy –reviewing consumer purchase behaviors, product and platform requirements and anticipated business impact (digital, e-commerce)
• Assisted a European footwear retailer with refreshing their online retail strategy across priority markets, through offline-to-online transitions using couponing and customer data to develop a e-commerce proposition (digital, e-commerce)
• Advised a distressed specialty retailer on a turnaround strategy –evaluated market demand, brand positioning and competitor strategies to refresh pricing architecture and promotion spend (turnaround, distressed situations)
• Developed a transformation roadmap for a PE-owned casino chain –assessed gamer behaviors, location performance, revenue mix and cost models to advise on an end-to-end organizational realignment to streamline the cost structure and reinvest in capabilities that support further prospects for profitable growth (transformation, organization)

Starting out as a 14 hour a day door to door top-performing salesman selling encyclopedias at the age of 19, I am have built my career is the sales and marketing line.

Post graduating from university at the age of 20, I started out my working career as a strategist at a mainboard-listed IT company which built defense technologies and was promoted to Head of Strategy within three years. As the Head of Strategy, I  was responsible for business planning, market communications and investor relations.

My entrepreneurial bug hit me and I started two companies. The first HungryGoWhere became Singapore’s top search engines and was eventually sold to SingTel. The second company which I co-founded, HungryBBQ is one of the Singapore’s largest supplies of meat today.

Since SingTel bought HungryGoWhere in 2012, I have been serving multiple roles as Director of Sales as well as Director of Product Marketing for the past eight years and have been responsible for bringing the business to new heights by finding new revenue streams. . Building and training a sales team from scratch upon joining the organization in 2012, grew the business by more than 300% and received the SingTel CEO Leadership Award for Business Excellence in August 2017.

In June 2022, I was the second employee of NYSE listed VIPSHOP in Southeast Asia and was tasked with building the entire commercial team from scratch and launching its foray into Southeast Asia, starting with Singapore and Malaysia. In 2023, I was named Regional Director for Partnerships as I focused my efforts on partnering with various organisations to grow our user database.

On a more personal note, I am both left and right brain, and am both an avid internationally ranked chess player as well as a member of the International Thespian Honor Society and have a penchant for the Fine Arts. I have acted in numerous plays, the last being Thorton Wilder’s Our Town which was performed in Hawaii. I have also performed stand-up comedy on several occasions both in the USA and Singapore and  was also a champion of the Asian Wall Street Journal Stock Picking Challenge.
I was previously an ambassador for Total Defence 2010. My life is featured in the best selling book "Success Blueprint" which published in 2010.

Quan Yao is a Senior Analyst (Channels) at Euromonitor International, leading research for the Retail and Digital Consumer sectors in Southeast Asia. He has a keen interest in the impact of retail digitalisation and evolving business models, and its implications for businesses and consumers within the region. 

Over his time in the company Quan Yao has engaged and advised clients on the industries’ competitive landscape, market trends & strategic outlook through his analysis on Euromonitor's Passport database, external publications, and client and industry conference engagements. He is the Co-Author of Euromonitor’s “Top 100 Retailers in Asia Pacific 2021” White Paper, and his sector commentary has been featured on prominent regional publications such as Singapore Business Review, Tech in Asia and DealStreetAsia. 

Quan Yao holds a Bachelor of Business Management degree with a Double Major in Operations Management and Analytics from the Singapore Management University. 

He was first appointed as the Director of PT Erajaya Swasembada Tbk (the “Company”) in 2010 and was reappointed based on the Deed of Minutes of the Annual GMS of the Company Number 08 dated June 23, 2022.

Cheryl is a consumer insight expert who delivers out of the box ideas for her clients and challenges clients to leverage their strategies and pay attention to market research methodologies that matters the most for their projects. Using real survey data examples, Cheryl sheds light on how invaluable research brings to your organization , and to positively impact your brand.

Huiqi is based in Singapore and specialises in consumer and lifestyle topics across the Asia-Pacific region. Her role involves in-depth analysis and uncovering the narratives behind consumer needs and wants. With a focus on Southeast Asia, her research delves into the intricacies of consumer behaviour, identifying patterns among diverse demographics.

Jitha heads Strategy and Business Development at LUXASIA, Asia-Pacific’s leading distributor and retailer in luxury and beauty, working with a 100+ luxury beauty brands across 15 markets in Asia-Pacific. He has been part of LUXASIA’s transformation journey over the last 6+ years, as the company has transformed into an omnichannel and multi-category luxury leader in the region. Apart from LUXASIA, Jitha also invests in promising tech and consumer startups, and writes about tech and business. 

Christian is a Singapore-based senior marketer and business leader with more than 20 years of experience across various industries in China, South-East Asia and Europe. Over the years, he has gathered a strong skill set in executing large on & offline operations by focusing on customer experience, eCommerce, on-demand services and digital transformation. He is currently heading foodpanda’s Qcommerce (Quick Commerce) Marketplace for 3rd party retailers, working with more than 50,000 vendors across APAC.

Jan has a 15 career in the technology sector across strategy, business development, and marketing. He is the co-founded and CEO of Fairmart, a company that drives sales for physical retailers by showing shoppers what products they have in stock. The company is headquartered in Singapore 

With over 2 decades at the forefront of enabling e-commerce industry in India and South East Asia, Vidmay is currently responsible for leading eBay’s Cross Border Business across 180 emerging markets including India, South East Asia and the eBay’s Global Emerging markets, a region with high potential in cross-border ecommerce that includes Eastern Europe, Israel, Middle East, Africa and Latin America driving retail export from these markets through eBay’s global marketplaces.  

He has led multiple businesses within eBay spanning Ecommerce, Strategy, P&L General Management, Cross Border Trade, Policy Advisory, Online Payments and Strategic Investment & Partnerships. During his tenure, he has overseen the eBay Strategic Partnership and Investment in Flipkart (India’s Leading eCommerce platform) and was responsible for transforming eBay’s business in India and South East Asia.  

Vidmay is a seasoned leader with entrepreneurial drive and proven track record in innovation and driving businesses at scale. He takes an active interest in policy and process changes to enable ease of online exports by working closely with policy makers, governmental agencies and industry bodies. He is a member of the Confederation of Indian Industry’s National Committee on eCommerce and Past Chair of Exports Sub-Committee.  

An avid traveler, pet lover and foodie, Vidmay is a self-confessed connoisseur of biryani, one of the most traditional Indian dishes. He balances this with an active interest in Cricket and Formula 1. Vidmay works out of Singapore, accompanied by his wife and daughter and is a proud pet parent.  

Alin Dobrea is a marketing and tech leader with over 12 years of experience. As head of marketing solutions at ZALORA, he oversees the ZALORA Advertising Platform (ZAP), a cutting-edge marketing unit that offers innovative solutions to brands and advertisers across the Southeast Asia region. Before joining ZALORA, he spent most of his career at Marks & Spencer in London, managing brand and marketing campaigns across the UK and international markets. 

In addition, Alin is a guest lecturer, speaker and mentor to start-ups on the topics of marketing, growth and e-commerce. Alin graduated from the University of Birmingham in the UK with a Master of Science with Distinction and studied abroad at Beijing Normal University and the University of Delhi. 

Shin is a Director in YCP Solidiance, with nearly 10 years of strategy consulting experience in the healthcare sector. He has worked with leading pharmaceutical firms, medical devices companies, and hospitals in APAC markets to support market entry, distributor search, M&A advisory, channel engagement and supporting government policies, and medical tourism. He holds a Bachelor’s Degree from Oxford Brookes University.

Since graduating with a Master of Interior Architecture from the renowned Penninghen School, Paris, Thomas has over 10 years of multi-disciplinary cross-sector experience. An innovative and highly creative ‘self-starter’, Thomas leads projects from visioning and concept design through to completion. He has led the design of significant commercial projects around the world, particularly in APAC and MENA, with an emphasis on large scale public spaces, with highly choreographed visitor journeys and immersive brand experience. Signature projects include Retail and Mixed-use Developments, Hotels, Residences, Corporate Headquarters, Offices, Airports, Universities and Museums. Passionate about storytelling through design and visual narratives, for every project Thomas creates a meaningful project narrative that establishes a brand defining design direction. Thomas is a great communicator, fluent in English and French languages. Skilled in design strategy, project visioning and creative thinking, Thomas brings these attributes to the design leadership of each project together with an understanding of the user experience, co-creation methodology, direction and mentoring of the design team. Thomas keeps up to date with a knowledge of global trends in retail with a forward looking approach to sustainability. With a collaborative approach Thomas ensures that client, stakeholders and design team unite around a strong creative concept to drive the project to a successful completion.

Samir is EY Asean Workforce Advisory Leader and Singapore Government & Public Sector Leader, Ernst & Young Advisory Pte. Ltd. with extensive consulting experience in helping organizations to develop business strategies linked to people-organization dynamics across Southeast Asia. He has worked on numerous competency, performance and rewards design and implementation projects for public-, private- and third-sector clients.

His experience covers all aspects of human resources consulting, ranging from organization structuring and manpower planning to job redesign and the future of work. Other areas include creating differentiated reward programs, developing a high-performance culture, integration of performance and reward and talent programs, as well as HR process review and audit.

Samir holds an MBA from XLRI, India.

An entrepreneur at heart with over 20 years of experience across various industries ranging from FMCG, Retail, CPG, Consumer Electronics, Food & Beverage, Real Estate, EdTech, Gaming and E-commerce Startups. I have built and led high performance teams around Indian Subcontinent, Middle East, and Southeast Asia. I am known in my professional circles for launch to scale of New Business, change management and Turnaround of business verticals to profitability and leadership capabilities in seamlessly bringing all functions of the company into top gear. 

I speak regularly at Industry events and talk about Digital Transformation, Business Turnaround and Leadership. I have coached over 40+ Sales teams across multiple markets and industries and hold two patents in technology. 

With an extensive track record spanning nearly two decades in the cards and payments sector, Ms. Ceridwen has held influential roles in prominent institutions including DBS, HSBC, and MasterCard. Notably, she led the consumer payments division for Southeast Asia and later managed the Credit Cards portfolio for the wider APAC region during her tenure at MasterCard. Just prior to joining the new leadership team at DCS Card Centre, she was part of the APAC founding team for Railsbank, a pioneering Banking-as-a-Service (BaaS) fintech headquartered in the UK, where she played an integral role as its Strategic Partnerships lead driving the growth and market expansion pillar for the business. 

In her current capacity as the head of Payments & Innovation as well as Brand & Marcom at DCS, Ms. Ceridwen assumes the pivotal responsibility of generating new revenue streams for this 50-year old financial institution that used to only issue credit cards for Diners Club International. In just slightly more than a year helming two very key roles, she has launched several innovative product features that allows DCS to penetrate new payment sectors including Web3. Under her direct leadership is also the strategic direction of the organization's brand management and communications strategy – she drove the entire rebranding and PR efforts from the former Diners Club Singapore to DCS Card Centre. She holds a Bachelor of Business (Honours) from NTU and is a distinguished graduate of the SMU Women & Leadership Program. 

Andrea is an enthusiastic global procurement expert with a solid Retail/FMCG/F&B background. A dual citizen of Italy and Australia residing in Singapore since 2018, his 15-year career spans three continents across consulting, procurement and supply chain. He has worked for renowned companies like Ferrero, Reckitt, Woolworths and Vodafone on themes such as packaging, point of sale, distribution centres, logistics and contact centre services. Passionate about all applications of technology to business, Andrea is currently engaged by Argon & Co to help clients with their procurement journey.

Risa is in product partnerships in the APAC Commerce Team. In this role, she focuses on Google's organic Shopping experiences and data richness. Risa has an MBA from INSEAD and prior to Google, she was a Managing Director in her own e-commerce rain gear company, Ready for Rain. 

Risa’s typical shopping examples are in the area of active wear, as she can sometimes be seen learning and trying out different fitness classes in Singapore. 

Sai advises clients in the areas of operations, growth, and digital transformations with a view toward quantum improvements in enterprise value. He has more than 25 years of consulting and industry experience in the telecom, technology, utility, retail, and heavy-civil-infrastructure industries. Sai has served more than 30 clients in 20 markets, including Singapore, the United Arab Emirates, Australia, and the United States. He also led business-to-business (B2B) product development and technology planning at AT&T. Clients benefit from Sai’s functional expertise in strategy development, business and transformation planning, radical performance improvement that uses zero-based and agile approaches, analytics, and digital. In the telecom and tech sectors, Sai also has extensive experience in infrastructure joint venture partnerships and strategic sourcing, as well as value assurance for technology investments and services. Sai has an MBA in general management from the University of Texas at Austin’s McCombs School of Business and a Master of Science in operations research from Virginia Tech. He is a Certified Scrum Professional and a Certified Cloud Practitioner.

Jan Lim, in his role as the Country Leader for the Singapore Marketplace at Amazon, plays a pivotal role in driving the growth of both local and international businesses, regardless of their size, on Amazon Singapore's platform. He empowers enterprises to thrive on Amazon Singapore, one of the 22 Amazon marketplaces across the globe. He is also a member of the board of directors of Amazon Singapore’s holding company and payments businesses. 

Jan oversees various facets of the business, including sales and account management, seller recruitment and marketing, strategic partnerships, regional expansion, product and program development, fulfilment, and operations.  

In addition, Jan has been selected as one of the SG Digital Leaders for 2023 by the Infocomm Media Development Authority of Singapore. This recognition is part of a leadership development initiative that partners with private-sector employers to co-fund and co-develop future leaders in the tech and media sector. Through this program, Jan serves as a role model for Singaporean youth and contributes to nurturing the next generation of talent in the technology ecosystem. 

Camille Barthe is the Global Marketing & Communication Director for APAC & ME at Maison 21G, a Singapore-based personalized fragrance brand expanding into Korea, Vietnam, the Middle East, China, and Travel Retail. With over 18 years in the beauty industry, Camille previously held key roles at CHANEL, contributing to marketing, media, and training strategies. Her extensive experience enriches Maison 21G's dynamic approach to marketing and communication.

With two decades of experience in customer-centric roles, Minerva mastered the art of identifying pain points and crafting solutions that consistently exceed customer expectations. Her career journey has been a dynamic one, working closely with diverse teams and stakeholders to deeply understand customer needs, map their journeys, and deliver personalized experiences across a range of touchpoints. 

From the initial discovery phase to post-purchase support, Minerva’s unwavering commitment is to provide seamless interactions that not only satisfy but also build trust and foster unwavering loyalty. Her expertise spans a multitude of industries including Retail, E-Commerce, Finance, Hospitality, and Healthcare, and staying at the forefront of the latest trends and technologies that empower customer-centricity. 

Her ability to translate these valuable customer insights into actionable strategies that drive substantial growth in revenue, customer retention, and brand advocacy. She is dedicated to delivering not just products or services, but memorable experiences that leave a lasting impression.

Selena Chua, a highly accomplished and experienced professional, boasts over 30 years in retail and mall management. Holding a Bachelor of Science in Estate Management from the National University of Singapore, she currently serves as Chief Executive Officer of Malls Management at WCT Holdings Bhd. since 2017. Her role encompasses the management of various prominent malls within the WCT Group, including Paradigm Mall Petaling Jaya, gateway@klia2, SkyPark Terminal, Bukit Tinggi Shopping Centre, and Paradigm Mall Johor Bahru. Prior to her position at WCT, she held significant roles, such as Managing Director/Retail Director at Synergistic Retail Consultancy, General Manager at John Little Department Store, and Head of Group Retail Leasing Singapore at CapitaLland Retail Limited. Selena's extensive experience and remarkable leadership have been pivotal in the growth and success of the WCT Group's mall portfolio. 

Marco has over a decade of experience in technology, supply chain and retail. As the Commercial Director APAC for Cegid, he helps large specialty retailers solve complex retail challenges ranging from O2O execution, staff enablement, country compliance, to China expansion. Today Cegid powers 85,000 stores for 1,000 brands globally, with a leading cloud POS and unified commerce platform.

Christian Kwok is the CEO and Co-Founder of I'VRE, a Singapore-based perfume subscription company. Under his leadership, I'VRE has emerged as a significant player in the fragrance industry, offering innovative subscription models to perfume enthusiasts. With a keen eye on market dynamics and a drive for business growth, Christian has played a pivotal role in the company's success. He is set to share valuable insights into the perfume subscription market at the upcoming Retail Asia Summit 2023, drawing from his experience as the CEO of I'VRE.

Consumer marketing professional with a career spanning Digital Commerce, Media & Integrated Brand Experiences and Brand Management across Asia-Pacific & India.

Benjamin is a unique commercial leader who is currently ECCO Shoe’s Managing Director for Singapore and Malaysia; and also double-hats as their APAC Regional Finance Director. This adds a unique perspective and depth to his leadership with almost 2 decades of experience spent across multiple industries. Previously, Ben held a variety of regional portfolios with Crocs, Grab, Singtel, Maxis and IBM. He holds an MBA from the University of Manchester, and is an associate member of CIMA, UK.

With over 20 years of experience in the media and commerce sectors, JJ has extensive retail expertise from roles at top APAC marketplaces: eBay, Rakuten, and Carousell Group. As the SVP of Brand Solutions at Carousell Group, he spearheads branded resale programs encompassing trade-ins, buy-backs, and Resale-As-A-Service (RaaS) solutions. Outside of Carousell, JJ chairs the board of IAB Southeast Asia and India, advocating for digital advertising best practices. 

The Editor’s Market is a lifestyle marketplace for the wardrobe, home and beyond, an intersection where people and products meet. For over a decade, we’ve made and curated designs that cater to our growing community of diverse women. His business development and marketing role covers omnichannel expansion within South-East Asia and most recently the Middle-East and The Philippines. Locally in Singapore, he's focused on enterprise growth through digital transformation and other partnership programs. In the early days when Café Found was operational at The Editor’s Market at Takashimaya Orchard, he served as a backup barista but he prefers to savour the rotational coffee on the menu these days.

A passionate sports enthusiast, having represented Singapore at Cricket, I have combined my love for sports & passion to build over the last 8 years Sustainable value chains through customer obsession & an end to end Supply Chain Management understanding developed in a vertically integrated setup in one of the fastest-growing Sports Retailer, Decathlon.  

Now as Head of People for Decathlon Singapore, I have the pleasure to be even closer to almost 800 passionate teammates in Singapore who are driven every single day to "Move people through the wonders of sport. 

Gavin is a passionate and experienced retail business leader, who draws from success working with some of Australia’s most well-loved brands and as a senior business technology consultant.

Veljko (Vel) is a lifelong entrepreneur who has co-founded and scaled companies across Europe, the Middle East, and Asia, partnering with some of the biggest brands globally. 

His passion for building disruptive products and companies with amazing people has led him to his current role as the co-founder and CEO of HolyWally, a white-label wallet-as-a-service fintech that empowers companies to build and scale their own digital wallets in minutes, not years. With a best-in-class team of global experts, the company is revolutionizing the fintech industry by enabling companies of all sizes to offer cutting-edge financial services to their customers. Vel is inspired by interesting places and people, and motivated by his team, family, and friends to always push forward and conquer new challenges. 

Ranveer is a leader in the Retail and Consumer Markets practice in Southeast Asia in PwC’s Strategy& practice and is based in Singapore.   

Over the last 10+ years, he has served clients across Southeast Asia, China, S Korea, Hong Kong and Australia on their Strategy (RTM, RGM and broader commercial excellence) and Transformation (consumer experience, supply chain, sustainability) agendas.  

He serves retail clients across multiple formats / channels (incl. Stand Alone Boutiques, Travel Retail, eCommerce players, Department stores) and leading brands / consumer-goods companies across multiple categories (inc. Luxury, Beauty, F&B, personal-care).  

Over the last few years, he has been spending a lot of time with organizations on the potential and implications of tech enablement, including advanced analytics, and their implications on the future of work.